Cadillac may not have a New York City building named after it like Chrysler does, but the General Motors Company [NYSE:GM] luxury division now has its own house in the Big Apple.

Just what does that mean? Taking up the ground floor of the division's New York City headquarters is a 12,000-square-foot permanent exhibition called Cadillac House. It's designed to show off the brand's style in a multi-use space. Although there will be plenty of Cadillacs present, the automaker hopes they will be more part of the background than the space's main draw.

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Cadillac House is made possible by a trio of partnerships with Visionaire, CFDA (Council of Fashion Designers of America) Retail Lab, and Joe's Coffee. The latter will operate a cafe inside of Cadillac House. The other two are a little more complicated.

Constantly changing

Arts and culture magazine Visionaire was tapped to create a rotating interactive exhibition inside the facility. Set to be changed out quarterly, the Visionaire exhibition will always include "arresting artwork and multi-sensory, perceptive-altering light installations," Cadillac said in a release issued to the media.

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The CFDA Retail Lab, meanwhile, "is an innovative mentoring and merchandising program for designers driving the fashion industry forward," the release says. In short, it is essentially a trial high-end showroom designed to mentor aspiring designers. The store itself is set to open in late July.

Cadillac intends for the facility to be heavily-trafficked by the public. Located at 330 Hudson Street between Hudson Square and SoHo, the Cadillac House portion will be open on weekdays from 7 a.m. to 7 p.m. and on weekends from 10 a.m. to 7 p.m.


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