The sixth-generation Ford Motor Company [NYSE:F] Mustang has proven a hit in Europe since going on sale last summer.
Even in Germany, home to a diverse range of sports models, the Mustang is selling like hotcakes. There, it is priced from 38,000 euros (approximately $43,290) and available only with the turbocharged 2.3-liter 4-cylinder and 5.0-liter V-8 options.
According to sales data published by Germany’s federal transport authority, the KBA, the Mustang was the best-selling sports car for the month of March. A quick look at the numbers reveals Mustang sales totaled 780 for the month. That’s ahead of runners-up like the equally iconic Porsche 911 (752) and the more mainstream Audi TT (708). The Mustang is also beating the Porsche for year-to-date figures, 1,823 versus 1,811 respectively. However, the Audi with 2,299 sales still has the edge in this regard.
“Germans have fallen in love with the Mustang,” said Wolfgang Kopplin, who heads Ford Germany. “Driving a Mustang GT on the autobahn is a one of a kind experience for people who love cars.”
And it’s not just Germany where the Mustang is selling well. In the United Kingdom, sales are on track to more than double Ford’s original estimate of 1,800 units for the car’s first full year on the market. And in Australia, too, Ford has received as many as 6,000 orders for 2016, well above the predicted 4,500.
Of course, with this being the first Mustang in the car’s 50-plus-year history to be officially sold across the globe, there was always going to be a lot of pent-up demand. It will be interesting to see how the numbers fare in subsequent periods.