The 2014 Mercedes-Benz S-Class hits dealerships this week, arriving initially in S550 guise, which means it's time to start moving some metal. Mercedes is launching a new ad campaign to get the word out about its redesigned flagship. The ads are every bit as grandiose as the car itself.

In "Four Words," Mercedes places the 2014 S-Class at the pinnacle of its 127 years of car design. Those four words are "The Best Or Nothing," and they appear on everything from a slip of paper that was apparently hung in the first Mercedes factory to the robots that assemble cars in the factories of today.

An S-Class makes a journey from that first Mercedes workshop, through the company museum and the garage of the Mercedes AMG Formula One team, to the obligatory airport runway driving shot.

The voice-over says the S-Class is "our entire automotive philosophy set in motion." For once, that isn't an overstatement: the S-Class is recognized as Mercedes' standard bearer, the car that originates new technologies and generally embodies the brand's image.

A second ad, "Control," highlights many of those new features, including the adjustable ambient lighting, hot stone massage seats, and perfume spritzer.

The first 2014 S-Class model offered in the United States will be the S550, with a 4.6-liter twin-turbocharged V-8 producing 455 horsepower and 516 pound-feet of torque. An all-wheel drive S550 4MATIC will follow it, along with the 577-hp S63 AMG 4MATIC.

Pricing starts at $93,825 including destination; about $2,100 less than the outgoing model. The S550 4MATIC starts at $96,825, while the S63 AMG 4MATIC will cost a cool $140,425.


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