The prestigious seven-storey department store has welcomed several cars before, but its current automotive visitor is a little easier on the eyes than the Aston Martin Cygnet that preceded it.
A deal with Fisker Automotive has placed a shining range-extended electric 2012 Fisker Karma behind the glass, to draw the gaze of passers-by.
Henrik Fisker, founder and CEO of Fisker Automotive, sees it as the perfect chance to introduce the brand to a wider audience. “The landmark store attracts hundreds of thousands of customers from all over the world during January, and we look forward to introducing them to Fisker Automotive.”
Not everyone looking for bargains in the January sales will be able to afford the $102,000 Karma, but prospective customers will be able to take a tour of the vehicle, configure one virtually, or be put in touch with their local dealership, to take a test drive.
Harrods has an interesting history of car window displays. Previous to the Cygnet, a Lexus CT 200h and Hyundai SUV have also appeared. Harrods' first automotive visitor was way back in 1911, from historic British marque Morgan. The store still has close connections with the tiny Malvern company.
The Karma will be on display at Harrods until February 4.