When it comes to automakers, few are more traditional than Morgan, which still builds vehicles by hand, using hardwood frames, in Malvern Link, Worchestershire, England. In fact, Morgan’s latest creation is a reproduction of a V-twin powered three-wheeler that the company built from 1911 to 1939.

If you guessed that Morgan isn’t hard at work on its latest infotainment or telematics system, you’d be correct. The challenge, then, is how to make the brand appealing to a new generation of customers, especially one that will grow up to be more tech-savvy than we’ll ever be.

Harrod’s Department Store, the London fixture famed for having lots of inventory that no one really needs, at prices few can afford, has the answer. For only £3,600.00 (or roughly $5,635.44, excluding VAT and shipping), Harrods will sell you the perfect introduction to the Morgan brand for children between 6 and 13 years of age.

Their Morgan pedal car is made from the “highest quality” materials, and includes a cast aluminum replica of a V-twin engine up front, just where it would be on a real Morgan. It appears to have working lights and suspension as well, and since it’s pedal powered you never have to worry about Junior hitting you up for gas money (at least not yet).

If there’s a downside, it’s that the Morgan pedal car won’t require much repair or maintenance, eliminating opportunities for father-son (or father-daughter) bonding. If it were our money, we’d find a used Triumph TR-6 on eBay, and buy it for a father-child restoration project.

Life is filled with disappointment, and we can’t think of a better way to teach that than by restoring something British.