The premise behind the “My Daily Magic” contest, sponsored by Porsche Cars North America, was simple: film a short video showing a Porsche vehicle as a daily driver, instead of a weekends-only toy.
This ties in to Porsche’s recent marking efforts to remind customers that its cars are ideal for everyday use, even if they are priced beyond the means of us 99-percenters. Still, if you’ve got the funds for a Porsche 911 or Boxster, why should you reserve its use for two days out of the week?
To give credit where it’s due, the winning video was imaginative, documenting the very moment when a new Porschephile is born. As World Car Fans tells us, the 60 second video earns winner Michael Koerbel a choice of prizes: he can opt for a one year lease on a Porsche vehicle (up to $18,000 in value), or can take $18,000 cash and a trip to the video’s Red Carpet Premiere screening.