Online price configurators are nothing new at Ford, which uses them to allow consumers to build and price their potential new-car purchase before heading to the showroom.
Earlier this month, Ford updated its online configurator to include the 2012 Mustang. The upcoming 2012 Boss, however, was absent from the lineup.
Well, no more. Those who have the means and are shopping for a Boss can now do their browsing online. And even those who can't afford a Boss can day-dream via cyberspace.
All you need to do is enter your zip code, and a few mouse clicks later, you can have your very own personal Boss. Well, online anyway. The real thing still requires a signature on the dotted line.