The program is being run together with Comuto, a more established car-sharing business already in France, and is similar to the one already operating in Austria.
While other car-sharing programs, like Daimler’s new car2go, are aimed at reducing the number of vehicles on the road, IKEA’s new Leko service will likely feature a fleet of compact vans to provide customers with an easy way of taking their bought goods home.
If the program proves successful, we wouldn’t be surprised to see it pop in other markets, including the U.S.