Lowering emissions and reducing fuel consumption has become a major goal for most major carmakers but the fact of the matter remains that the objective is being encouraged largely because of strict regulations imposed by government organizations rather than what consumers are actually demanding. Volkswagen recently came up with a method of combining environmentally-conscious motoring in a package that most consumers would desire – the eco-friendly sports car – and according to one of the company’s top execs this concept could be turned into a completely new branding for a range of cars.

At January’s Detroit Auto Show VW showed off the Bluesport concept car, a vehicle that integrated the company’s BlueMotion eco-friendly technology in the body of a sports car, and according to VW R&D chief Ulrich Hackenburg the concept behind the vehicle could be applied to the company’s production cars.

Speaking with EVO, Hackenburg said there was a 90% chance that the Bluesport concept car would enter production. Essentially, VW needs to “make a connection between fun, performance and low consumption,” he explained.

Other models that may get the Bluesport treatment include the Scirocco and the Golf GTI. In fact, VW is reportedly planning several new performance models based on the Golf platform, including an eco-friendly ‘GTD’ diesel version.