Celebrities like Keanu Reeves and Adrien Brody will drive race cars based on the Scion tCEnlarge Photo
Most of the blame has been directed towards Scion’s limited lineup, although a weak car market was also a factor in the equation. The current staples of the brand, the redesigned xB and xD very closely resemble the original entrants, the xB and xA, and the tC coupe has only been given a mild facelift since it was launched back in 2004.
Scion is now hoping to liven up its portfolio and boost sales by adding a fourth model line and replacing its tC coupe. Speaking with Automotive News, Scion vice president Jack Hollis said that a new tC coupe will arrive in the next two years and will be followed shortly by a brand new model.
Scion gave a possibly design direction for its next model with the unveiling of the Hako Concept at last year’s New York Auto Show, but Hollis explained that there were many possibilities.
"We think there are a lot of opportunities for a second coupe," he said. "We think there is room for a bigger sedan and smaller vehicles. We think there is even a possibility for a truck-based vehicle with an open bed."
One option that could prove very lucrative for the brand is the addition of the iQ minicar to Scion’s lineup. Toyota has confirmed that the pint-sized hatch is under consideration for the U.S. and late last year there were reports that it could come wearing a Scion badge.