The market in general may be down, but individual models like the efficient Honda Fit, are selling strongly
The current stockpile of Fits for the U.S. would last just 19 days if not replenished, and that figure is "much too low" according to Dan Bonawitz, Honda's vice president of corporate planning and logistics, reports MarketWatch. "We can't fill all our dealer orders," said Bonawitz.
In order to bring supply up to dealer demand levels, Honda is now "considering all options" including possibly building the Fit in the U.S. Honda's flexible supply chain has already allowed it to shift production from slow-selling models to more core products, such as the Civic.
Even as Honda's overall sales dropped 28% in October, along with the rest of the industry, the Fit rose by the same percentage.