Vee Dub has created a new advertising slogan for its Middle Eastern marketing push: “It gets me!” According to Andreas Prinz, Managing Director Volkswagen Middle East, "This region is going to really feel the emotional power of Volkswagen like the rest of the world. We are fully confident that owning and driving a Volkswagen, makes you grow to love it. "

What they didn’t realise is that this slogan sounds like one of those dodgy translations you’d find at

Volkswagen's marketing efforts in the past have been refreshingly original compared to some of its competitors. The "Unpimp your ride" ad campaign showed how the VW marketers understood their target market. We’re not convinced this is what the Middle Eastern market needs.