Ford has started shipping the new Edge crossover out to customers. Ford had delayed the launch date of the Edge due to quality aspects and the need to iron out supplier and assembly issues at the refurbished Oakville, Ontario, plant.

It insists that the problem isn’t quality, but one of consistency and doubts that the delay will cause potential buyers to be more sceptical about the vehicles’ quality.

The new Edge crossover is one of Ford’s most important vehicles of the decade, with the company hoping the nee platform will help fill the void left from the decline of big truck-based SUVs. Ford hopes to sell at least 100,000 Edges a year and 30,000 or more MKXs.