The Fiesta will sit in the B-car segment and is being designed for all global markets. The cars will be tuned differently for specific markets and there will be some basic design changes, but the front of the car, windshield and A-pillars, will be common. US for instance would get a sedan, while Europe would get a five-door hatch. There could be even more bodystyles for other markets.
Most of the design is currently handled by groups in the US and Europe, however, there’s an increase in input coming from South America and Australia and we’ll see their influence a great deal more in the future. Global vehicle development is here to stay says Kuzak. It is a design template that Ford will replicate for other new models.