The new facility stretches over 73,000 square meters and was designed by Viennese architects Coop Himmelb(l)au. A key element of the design is a twisting glass tower that’s supposed to represent BMW’s early-20th-century origins as an aircraft-engine supplier, reports the WSJ.
As competition for luxury cars heats up carmakers need a new way of promoting their vehicles. BMW previously opened a BMW Werk factory in Leipzig back in 2005 and arch-rival Mercedes quickly followed with its own Museum in Stuttgart the year after. Volkswagen has its famous glass factory in Dresden and Porsche is set to open its own Museum next year in Stuttgart.
The doors for this latest BMW Welt will be opened to the public on the 21st of this month.