Billing the R8 as the “slowest car we’ve ever built,” the new Audi ad campaign features the R8 in a garage that looks like a microchip clean room, being assembled in a ghost-like series of time-lapsed blurs and streaks, complete with laser tolerance inspection. The ad campaign, running in the UK, is said to have cost 6 million pounds, reports The German Car Blog. The whole scene is set to the sound of Simone White’s ‘The Beep Beep Song,’ a mellow and appropriately car-themed love song.
Check out the video below to see what all the fuss is about.