GM has already made significant progress merging dealers for its Buick, Pontiac and GMC, and the next phase will be to restructure the retail network for the Cadillac, Hummer and Saab brands. Speaking with Reuters, Wagoner said GM wants to “run a little harder at the luxury side.”
Wagoner admits many of GM’s products overlap but instead of reducing the number of models and brands, officials want to focus on restructuring the retail sales network around them. But the process is going to take time. GM's ongoing overhaul of the Buick, Pontiac and GMC sales network, for instance, has taken about five years and according to Wagoner planners are just at the beginning of a similar consolidation for the luxury brands.