There’s usually nothing worth mentioning about a Bluetooth headset but here’s one that will get the attention of most performance enthusiasts. The device is the ‘Tonino Lamborghini Bello’ and apart from Lamborghini’s shield emblem on the outer casing there’s not much that the headset has in common with the Italian supercar brand.

The headset is sold under the Tonino Lamborghini, a brand of exclusive watches and leather goods, and it was apparently designed with some input by Ferruccio Lamborghini’s own son Tonino.

Some of its stats include up to six hours of talk time, 160 hours of standby, an operating range of 10m, plus both headset and handsfree profiles.

A $70 Bluetooth headset is an odd product for Lamborghini to lend its name too and unfortunately it appears to be a growing trend in the auto industry, plus it’s not just the carmakers either. Legendary design houses like Pininfarina and Bertone have also sold out their respective names to be used on cheap gadgets.