Honda News

  • Ford CEO Alan Mulally

    There's no denying Toyota's rise to power has been as close to meteoric as things get in the lumbering automotive industry. Though it's decades younger than its Detroit rivals, it is healthier, larger and more technologically advanced in almost every way. That's why Alan Mulally is trying to guide Ford along a similar path. Ford's leadership team has taken Mulally's admiration of Toyota to heart. "I would love people in the future to say, 'There's Toyota and Honda and Ford,'" Mark Fields, Ford's head of North American operations, told USA Today. That's a tall order in technical terms - debt...

  • honda bmi project 006
    Honda develops technology to control robots using the mind

    While it may not be strictly car news, we just couldn't resist writing this story up about Honda's new 'Brain Machine Interface' technology. While it may sound like something out of the Terminator movies at first, the technology is an amazing step forward and could have huge implications for almost...

  • 2009 Brawn F1 race car
    Virgin announces sponsorship deal for Brawn GP, may rename team

    Mere weeks after rising from Honda's ashes as 'Brawn GP', the Brackley based team could be set for yet another name change. Following the eleventh-hour sponsorship deal with the Virgin brand, Sir Richard Branson in Melbourne admitted his company might take over the name of the new team. The British...

  • 2009 Honda Insight Hybrid
    Honda struggling to meet demand for Insight, U.S. production still a long way off

    Honda’s new Insight hybrid vehicle has been on sale in the U.S. for just over a week but demand for the car is already pushing production at the company’s Suzuka plant in Japan to the limits. Sales of the Insight in Japan are already triple what Honda had hoped for and with predictions...

  • Zipcar Prius
    Toyota will sell current Prius alongside third-gen model in Japan

    Within days of unveiling the Insight hybrid concept at last year’s Paris Motor Show, Honda CEO Takeo Fukui boasted that the production version would arrive on the market priced below $20,000. He was spot on as the new Insight hybrid is currently on sale from $19,800, undercutting the current...

  • 2010 Toyota Prius
    Toyota and Honda continue cutting output as Japan's sales head for 32-year low

    In the highly reflexive world of modern markets, forecasts are often self-fulfilling, and that's just more reason to fear the word coming out of Tokyo today. The Japan Automobile Manufacturers Association (JAMA) is predicting the worst sales in 32 years for 2009, and already Toyota and Honda have...

  • 2009 honda insight hybrid 013

    Carmakers and legislators have been duking it out for decades. As one side fights to find new ways to lighten cars up, improve handling and efficiency, the other heaps on more and more safety regulations and mandatory equipment until things eventually cancel out. But an undercurrent to the progression toward more rigid, safer, and feature-packed vehicles over the last 40 years has been the increasing use of aluminum. Surprisingly, despite the American public's taste for large vehicles, North America leads the world in vehicular aluminum use, about 0.8% ahead of the world average of 7.8%. By...

  • The CIN system in action
    Video: Remote car sales coming to a dealership near you?

    In the future, no one will ever leave their homes. Work, play, business - it will all be done remotely. Or at least that's what it's beginning to seem like. So-called 'telepresence' is one of the buzzwords in the burgeoning robotics industry, but carmakers like Honda are leapfrogging the system...

  • 2009 honda insight hybrid 001
    Honda Insight: America's most affordable hybrid at $19,800

    Honda's all-new Insight Hybrid has officially been priced in the U.S. to start at just $19,800, making it the most affordable hybrid on American streets. The U.S. pricing follows through on a goal set by Honda exeutive VP Koichi Kondo at the Japanese launch in Tokyo. It only just squeaks in below...

  • 2009 Brawn F1 race car
    Official: Honda sells F1 Team to former team principal Ross Brawn

    Honda has announced today a new owner for its Brackley-based F1 outfit in the form of former team principal Ross Brawn. The entire shares of the team, previously owned by UK holding company Honda GP Holdings Ltd., were sold to Brawn for an undisclosed sum earlier this week. As a result of this...

  • 2010 Honda Accord Euro Type S
    First look at Honda’s sporty Accord Euro ‘Type S’

    Honda is set to add a more powerful and sportier looking version of its Accord Euro to its lineup overseas, revealing the car for the first time the Geneva Motor Show today. The car is the new Accord Euro ‘Type S’ and it is set to go on sale in Europe later this year in both Sedan and...

  • 2012 Honda Accord Euro preview sketch
    Early look at next-generation Honda Accord Euro (Acura TSX)

    The Honda Accord Euro (Acura TSX) is one of the most stylish and well rounded vehicles in the lower premium midsize sedan market. Its combination of chiselled good looks, refined and fuel-efficient powertrains, high-quality finish and craftsmanship, and extensive standard features list makes it a...

  • Honda NSX

    Honda, like most major carmakers, is experiencing one of its worst performance slumps in decades. Shrinking demand worldwide for new vehicles and a strengthening yen have had disastrous effects on the company’s bottom line, with the most recent profit warning predicting a $3.7 billion operating loss for the past year. In the midst of this turmoil, the company has sought a new savior in the form of Takanobu Ito. The current senior managing director will step into the role of president and CEO in June this year. Ito joined Honda in 1978 and began his career in the R&D labs. The man was...

  • 2009 honda insight hybrid live 01 1
    Honda's new Insight doubles first-month sales targets in Japan

    Making plans for the future is tough when the market is as shaky as it is now, but Honda is trying to find a way to get its Insight hybrid to market in the U.S. for less than $20,000. To do so, it may have to build the car in the U.S., but it won't be able to justify that step unless it can sell...

  • Honda Indy V8 engine
    New IndyCar engine plans stirring global interest despite delay to 2012

    Tough times and cutbacks, or even outright cancellation of programs, are mode throughout today's motorsports programs, and while the Indy Racing League (IRL) has announced it will delay application of its new engine package until 2012, the proposed format is already drawing interest from diverse...

  • 2009 Toyota Camry being assembled at Kentucky plant
    Over 40% of cars built in North America built by foreign companies

    In January we brought you news of Toyota's predicted surpassing of Chrysler in North American output in 2009, and nearly two years ago we reported on the Detroit 3 slipping below 50% market share in the U.S. Now the trend continues, with the Detroit 3's North American car output slipping below 60%...

  • 2009 acura tl sh awd 026
    Acura forges ahead with tier 1 luxury plans, NSX could be revived

    Apart from Lexus, Japanese luxury brands still pale in comparison to their German rivals in terms of the number of models they produce and the prices they can command. Overall image in the marketplace and status on the street have likewise proven difficult to develop. That's why Acura is making a...

  • 2009 Honda Accord grille
    Honda confirms third-quarter launch for new crossover

    Honda is currently in the process of developing a new crossover vehicle to cover a wider range of segments in its lineup, and a recent sighting of a prototype testing in the U.S. suggests that the North American market may receive this vehicle in lieu of the current Accord Euro ‘Tourer’...

  • 2009 Honda S2000 Ultimate Edition

    Just days ago Honda confirmed that its 2009 model-year S2000 would be the last of the line of the stylish sports cars, and today the company announced that it would mark the event with the release of a special ‘Ultimate Edition’ model. Set to make its debut at the Geneva Motor Show, the new S2000 Ultimate Edition will go on sale in Europe this March but unfortunately there are no plans to bring it Stateside. As the name suggests, the Honda S2000 Ultimate Edition will be the last version before global production of the model ceases altogether at the end of June. Since the...

  • 2010 Toyota Prius
    Toyota to build more cars in North America than Chrysler

    Toyota's North American car output will surpass Chrysler's for the first time during the first quarter of 2009. The two companies' downward trajectories will soon cross, leaving Toyota as the third largest domestic producer behind Ford and General Motors. Both Chrysler and Toyota are sharply...

  • honda s2000 cr 2009 003
    Honda officially cancels S2000

    Earlier this month word of Honda's decision to cancel its Honda/Acura V8 program, the CR-Z convertible and the next-generation S2000 emerged, but today Honda has officially announced that the 2009 S2000 will be the last. Produced for a full decade, from 1999 (as a 2000 model year car) through 2009...

  • European spec 2010 Honda Insight
    Honda releases details for European-spec Insight hybrid

    The production Honda Insight hybrid vehicle made its world debut last week at the Detroit Auto Show but the car on display was the version designed specifically for sale in North America. Honda has now released full details and images for its European-spec Insight hybrid, revealing that its average...

  • 2009 honda insight hybrid 001
    Honda announces new round of job and production cuts

    Slumping sales and surplus supply are old hat by now, but the ongoing effects of the poor economy mean carmakers must continue to adjust their capacity and output to remain viable. Honda's readjustment, like its American counterparts, is unfinished, and today it revealed another 3,100 temporary...

  • Honda NSX Mugen RR
    Honda NSX Mugen RR makes Tokyo Auto Saloon appearance

    This year’s Tokyo Auto Salon saw a string of modified Nissan GT-Rs grab all the attention, not to mention the king of them all, the all-new GT-R SpecV, however, Honda still had one very special concept sitting on its stands at the show. The concept is the NSX Mugen RR, a race-inspired version...

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