Hyundai's new Genesis luxury brand hopes to woo customers with a generous warranty and attentive dealers. It's a strategy followed by other carmakers, but might be more important for Genesis as it tries to break away from a parent brand known for more value-oriented cars.

Genesis will offer a 5-year new-vehicle warranty, as well as a 10-year/100,000-mile powertrain warranty. The warranty includes roadside assistance as well as a "Roadside Concierge" service for things like flat tires, dead batteries and lock outs. Owners can also have problems diagnosed remotely through a car's built in telematics connection, or over the phone.

That's just one of a series of connected services Genesis will offer. Other features include automatic collision notification, maintenance alerts, car finder, stolen vehicle recovery, and the ability to remotely start the car, lock or unlock the doors, and set the climate control. And geo-fencing, a valet alert, and speed/curfew alert for teenage drivers let owners keep tabs on their cars remotely. These functions are accessible through an app, or through a website and buttons on the rearview mirror and center stack, where applicable.

The connected services, as well as scheduled maintenance and valet services, are complimentary for 3 years or 36,000 miles, whichever comes first. Owners can schedule service visits with a dealer online, and have their cars picked up wherever it is convenient. Complimentary loaner cars are included. Tesla Motors [NSDQ:TSLA] already offers a similar service, and Lincoln will add valet service beginning with the launch of the 2017 Continental later this year.

These services launch with the Genesis G80 and G90 sedans, and will be available on all future models, Genesis says. The G80 is essentially a rebadged version of the second-generation Hyundai Genesis that's been on sale since the 2015 model year. The larger G90 is an all-new model that replaces the Hyundai Equus.