The illustrious Rodeo Drive in Beverly Hills is no stranger to exotic cars. But this matte-black Lamborghini Veneno Roadster likely turned a few well-heeled heads during its recent trip down the legendary street.

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Only nine Veneno Roadster models—along with three hardtops—were sold to a select crowd of Lamborghini enthusiasts, so calling them rare is a bit of an understatement. The initial price was $4.5 million, but post release, we've seen figures as high as $7.5 million.

YouTube user SouthBayExotics posted the footage of the 740-horsepower, 6.5-liter V-12 stalking the street, and while we'd prefer to see it engaging the afterburners, watching it tool along like a normal vehicle is simply surreal. California doesn't issue temporary tags, so the lack plates indicates the car was likely registered recently.

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That said? We can't imagine the owner is worried about such pesky details.

What the next low-volume, million-dollar Lamborghini will look like—or even what it will be called—is still a mystery to mere mortals. But when we see video of it, so will you. Stay tuned.


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