Jaguar Land Rover Special Vehicle Ops To Launch SVX Off-Road Branding

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2014 Land Rover Defender Challenge by Bowler

2014 Land Rover Defender Challenge by Bowler

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Jaguar Land Rover recently formed a new division called the Special Vehicles Operations (SVO), whose job is to develop vehicles that are a little bit more customized and more capable than your run-of-the-mill Jaguar or Land Rover. The first vehicle from SVO was the limited edition F-Type Project 7, which was quickly followed by the Lightweight E-Type recreation.

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Of most interest to performance fans is the division’s SVR branding, which represents the most performance-oriented vehicles from Jaguar Land Rover. The first of these was last year’s Range Rover Sport SVR (the second is expected to be an F-Type SVR). And there’s an ultra-luxury brand too, SVAutobiography, which was first used on the recent Range Rover SVAutobiography.

But the SVO division has one more area of focus: fully-capable off-road vehicles. For these, there will be SVX branding, SVO boss John Edwards revealed to Car and Driver. Edwards explained that only Land Rover models will be classified as an SVX, and that the hardcore off-roaders from events like the Dakar Rally and the now-defunct Camel Trophy will be used as inspiration.

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Edwards didn’t mention what vehicle would be the first to receive the SVX treatment but did state that it would be logical for the vehicle to be launched soon since we’ve already seen SVR and SVAutobiography models. Potential candidates include the iconic Defender, which ends production this year, as well as the Range Rover mainstay.

Pictured above is a Defender off-road racer developed with fellow British firm Bowler for a one-make racing series known as the Defender Challenge by Bowler.

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