The latest installment of the Transformers movie franchise, Transformers: Age Of Extinction, has made its theatrical debut, and many of the reviews are talking about the high level of product placement in the movie. Being a Hollywood blockbuster, that probably doesn’t come as much of a surprise, but what's interesting is that a number of the products shown aren’t from Western firms but Chinese ones.
Take for example the 2014 Trumpchi GS5, from Chinese automaker Guangzhou Automobile. The firm is hoping that the presence of the car in the new Transformers movie will help grab the attention of Western viewers as it expands its sales in more markets, including potentially in the U.S.
“Our sponsorship of Transformers 4 will help more overseas dealers and consumers know about our cars and over the long run it will greatly contribute to our branding,” Trumpchi brand head Wu Song told Bloomberg. “We want to start exporting to the U.S. as quickly as possible and I am confident that they will find our Trumpchi cars competitive.”
Trumpchi cars are already on sale in the Middle East, South America and Russia, and Bloomberg is reporting that the GS5 crossover may be on sale in the U.S. as early as next year.
While it may be quite some time before American buyers accept cars from Chinese brands, some may find the transition easier with Chinese-built cars from established brands. Volvo, for example, is expected to start selling Chinese-built cars in the U.S. next year as well.