The Volkswagen Amarok is a compact pickup truck U.S. buyers can only admire from afar, and a new concept unveiled for the 2014 Wörthersee Tour has made this piece of forbidden fruit even more alluring.

Built by Volkswagen Commercial Vehicles, the Amarok Power concept should fit in pretty well among the other extreme concept vehicles at the annual VW love fest that is Wörthersee. It's signature features is a 5,000-watt sound system, complete with loudspeakers and a portable DJ station.

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The kit is not only perfectly-suited to an outdoor car show, but it also demonstrates the versatility of VW's small pickup. Everything fits in the bed, and can be set up or packed by one person, according to the carmaker. Perhaps there's some potential in the mobile-DJ segment of the pickup market, alongside the usual contractors and ranchers.

To maker the truck as loud as its sound system, Volkswagen gave the Amarok Power Dynamic Grey exterior paint with embedded glass flakes for a more-intense shine. Other exterior changes include Gunmetal mirror caps and 22-inch alloy wheels, orange brake calipers and decals, bi-xenon headlights, and chrome tailpipes.

On the inside, the Amarok Power features black-and-orange Nappa leather, an Alcantara-trimmed steering wheel, special carbon leather trim, and laser-etched seat-fabric graphics.

This isn't the first time Volkswagen has brought a customized Amarok to Wörthersee. Last year, it unveiled the performance-oriented Amarok R-Style concept, which featured an uprated version of the stock 3.0-liter turbodiesel V-6, good for 270 horsepower and 443 pound-feet of torque.

For more from the 2014 Wörthersee Tour, click here.


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