Aston Martin managed to sell approximately 4,200 cars in 2013, which saw the company post a profit before tax of approximately $142.6 million. However, the automaker, which lost approximately $41 million in 2012 and a slightly smaller figure in 2011, sees much, much brighter days ahead.
"Once we finish the investment phase, we are very, very confident that it's going to take us to a very sustainable profitability," Aston Martin CFO Hanno Kirner told Reuters. "We expect to return to significant profitability in the periods after 2016."
The investment phase referred to by Kirner is the injection of more than $800 million over a five-year period to fund the development of a brand new platform, source new engines and technology from Daimler, and renew the existing lineup. Most of the funds have come from Aston Martin’s current owners Investment Dar and Investindustrial as well as a bond issue.
The first model to be spawned from the new platform will be the next-generation DB9 sports car due in 2016. Aston Martin may also launch some bespoke coachbuilt models based on its existing lineup. The first of these is expected to be a sedan that may even use the Lagonda nameplate.
If all goes to plan, Aston Martin is said to be hopeful of selling around double the volumes it currently enjoys, which would mean sales of 8,000 units or more per year. Although an SUV would certainly go a long way towards reaching that the target, Aston Martin is yet to secure a suitable platform for such a vehicle and doesn’t have the resources to develop one from scratch.