Coinciding with the launch of its new WRC team and car, Hyundai announced a new performance division that will leverage the best of the automaker’s motorsport technology for future performance variants of its regular fleet.

The new performance division will simply be known as N, and takes inspiration in both name and spirit from Hyundai’s Namyang R&D center in South Korea, though perhaps also the Nürburgring where we’re sure many of the new performance models will be extensively tested.

Linked directly to the company’s renewed involvement in WRC, N brings together Hyundai’s technology and innovation with the learning from motorsport to provide a new experience for customers--a philosophy held by many rival performance divisions such as NISMO, SRT and Volkswagen R. A stylized N logo is even featured on Hyundai’s new i20 WRC.

It might be some time before we see the first N-developed Hyundai road car. In a previous interview, team principal for the new Hyundai Shell World Rally Team Michael Nandan said the launch of the first performance Hyundai was still a year away, and that it was likely be based on the i20 subcompact serving as the basis of Hyundai’s WRC car.

More models would likely follow, possibly based on the Veloster Turbo and Genesis Coupe sold locally. Previously, it was also reported that Hyundai was considering a sporty Elantra GT Turbo.