In an interview with the Los Angeles Times, Reuss said, "actually, don't laugh" when the subject of a hybrid Corvette was brought up. "I think it would be really fun to do," he added, suggesting that it would build capability inside the company--and that people might even love it.
While this year's Corvette Stingray is the most advanced ever, offering direct injection and cylinder deactivation technology, General Motors Company [NYSE:GM] has generally kept the Corvette formula a fairly simple one. Big V-8 engine up front, drive going to the rear wheels, and a driver with a big grin sitting between them.
Gas mileage is better than ever and there's now a seventh ratio in the gearbox too, but the company is undecided on whether even to offer stop-start technology. Engineers are worried that such a system will add weight and cost, and compromise the car's image, but increasing efficiency is a major part of keeping vehicles like the Corvette alive over the coming years.
Mark Reuss and the 2014 Chevrolet Corvette Stingray Pace Car
It's worth noting that hybrid technology also dominates in a form of motorsport much closer to Chevrolet's heart--GT racing. Corvettes have been a mainstay of American Le Mans and the World Endurance Championship for many years, and the GT racing environment puts more emphasis on fuel efficiency than most series.
Would you buy a Corvette hybrid? Leave your thoughts in the comments section below.