It's gorgeous--perhaps the best-looking four-door on the planet.
It's fast, with a 5.9-liter V-12 engine cranking out 550 horsepower and 457 pound-feet of torque for a 190 mph top speed.
It's British, rather than German or Italian, as lust-worthy high-performance four-doors tend to be.
It's built on the same VH platform you'll find underpinning Aston's other models, which gives the Rapide some excellent DNA.
The interior is just as stunning as the exterior, an equality of aesthetics that's often lacking in alternatives.
But perhaps most of all is the attention to detail and engineering that goes into the Rapide S. This video gives you a good overview of exactly what that entails.