During August's Pebble Beach Concours d’Elegance, Lamborghini CEO Stephan Winkelmann laid out some of his company's plans for its 50th anniversary taking place in 2013.

The highlight of the plans was the Grande Giro Lamborghini, an epic 750-mile rally through Italy kicking off on May 7 of next year, the same date 50 years ago that Automobili Lamborghini S.p.A. was incorporated and the inaugural foundation stone laid at its factory in Sant’Agata Bolognese.

In the past, Lamborghini has also celebrated major milestones with the unveiling of special models, such as the previous 25th anniversary Countach (pictured below) and 40th anniversary Murcielago.

The good news is that Lamborghini’s 50th anniversary will be no different, with Winkelmann confirming to Automotive News (subscription required) that the automaker will unveil a new model.

He described it as “a special car” and a “one-off design.” He also said it won’t be a revival or retro design.

This suggests that we’re likely to be treated to something like the stunning Aventador J, another one-off design developed to showcase Lamborghini’s personalization skills. As we previously reported, Lamborghini is looking to expand its personalization services and will be building more one-off cars in the future.

Lamborghini’s existing lineup is doing exceptionally well, despite the grim financial situation in Europe and other parts of the globe. Sales to the end of October are already up on last year’s total and with the new Aventador LP 700-4 Roadster now on sale and a replacement for the Gallardo just around the corner, the start of the next 50 years for Lamborghini is certainly looking bright.

25th Anniversary Lamborghini Countach

25th Anniversary Lamborghini Countach