Lamborghini stayed true to its promise to divulge its 50th anniversary plans during this past weekend’s 2012 Pebble Beach Concours d’Elegance, and while there was no mention of any special 50th anniversary model, the Italian manufacturer of supercars, and soon an SUV, did make several exciting announcements.

The automaker confirmed there would be celebrations held in Italy and abroad throughout 2013 and which will culminate in the week starting May 7, the same week in which 50 years ago Automobili Lamborghini S.p.A. was incorporated and the inaugural foundation stone laid at its factory in Sant’Agata Bolognese.

The highlight of the celebrations will be an epic 750-mile rally through Italy during the special week, with hundreds of Lamborghini supercars, from the historic GTs to the latest exotics, expected to participate. It is expected to be the biggest Lamborghini rally in history, running nearly the length of Italy, and it will be attended by Lamborghini owners and dealers from all over the world.

Some of the stops will include Milan, Forte dei Marmi, Rome, Bologna and the Lamborghini factory at Sant’Agata Bolognese. At each stop, Lamborghini fans will be able to get a close hand look at all the cars.

A special website for the gone live, and anyone interested in partaking can register at the site from September 20 onwards. Note, part of the money raised through sponsorship of the event will be donated to the areas of the Emilia-Romagna region devastated by two earthquakes in May of this year.

While no mention of any special 50th anniversary model was mentioned, speaking at the Pebble Beach Concours, Lamborghini CEO Stephan Winkelmann said this was only a preview, so more could be announced in the near future.

In the past, Lamborghini has celebrated its major milestones with the unveiling of special models, such as the previous 25th anniversary Countach and 40th anniversary Murcielago. Lamborghini also chose Pebble Beach to reveal a special 50th anniversary logo, which we wouldn’t be surprised to see on a new special edition.