2010 Mercedes-Benz SLS AMG

2010 Mercedes-Benz SLS AMG

While BMW M is staking new ground with the launch of its M Performance range, which will offer in some models a triple-turbocharger diesel engine churning out a massive 381 horsepower and 546 pound-feet of torque, its closest rival Mercedes-Benz AMG sees no need to develop an oil-burner of its own.

The information was revealed by AMG boss Ola Kallenius during a recent interview with Britain's Autocar.

Kallenius explained that a diesel engine would introduce too many compromises to AMG’s focused line of performance vehicles.

Some examples of compromises Kallenius gave were the rough sound of diesel engines as well as their extra weight and slower response when compared with gasoline-powered units. He admitted that AMG considered expanding its lineup with diesel models a few years ago but chose to focus on gas engines instead.

As a response, we’ve seen AMG’s gasoline engines benefit from technologies lifted from diesel engines such as direct fuel injection, downsizing, and turbocharging.

Another contrasting strategy of AMG is the focus on establishing itself as a standalone brand. While BMW M chooses to spread its M-ness throughout BMW’s lineup, AMG has successfully launched its first standalone model, the SLS AMG, and is now considering launching its second.

A decision on plans for a new sports car, one that would be positioned below the SLS AMG and targeted at the likes of the Porsche 911, is expected to made in the near future.