Information and media systems developed in-house were often clunky and dated quickly - just take a look at a built-in satellite navigation system from only a few years ago compared to cheap, off-the-shelf units today as evidence of the pace of progress.
Toyota is ensuring it won't get left behind by partnering with technology giant Intel for its next generation of in-vehicle multimedia systems.
The two companies have signed a memorandum of understanding that will see them design in-car systems to replace current navigation and information setups. It will also enable seamless communication between on-board information systems and nearby information systems.
There's always the risk of new technology distracting drivers, so the two companies will also work hard to ensure that the new systems do not interfere with driving.
The new tech will no doubt help coordinate syncronization between devices, such as the Touch Life option on new Toyotas that lets you use your smartphone's features via a larger in-car display screen.
It's not just cars and smartphones either - the partnership could help develop technology to connect your car and home.