Just 30 2011 BMW Frozen Gray M3 Coupes went on sale by phone order at 11:30 a.m. Eastern today, and it only took 12 minutes to sell them all. The special-edition car was made to celebrate the 25th anniversary of the M3, featuring a range of special appearance features in addition to the unique Frozen Gray paint job.

The car itself is mechanically the same E92 M3 that's been on sale since 2008, with a 414-horsepower 4.0-liter V-8 engine, though all Frozen Gray Coupes were available only with the M DCT dual-clutch gearbox instead of the manual transmission. All also featured the competition package, including electronic damping control, 19-inch wheels, lower springs, and sport-tuned stability and dynamics controls.

For more on the 2011 Frozen Gray M3 Coupe, check out our preview story here.