Carmakers in general are big on anniversaries, and BMW in particular is keen on keeping its history alive. So the 2011 Frozen Gray M3 Coupe teased earlier this week and unveiled today makes perfect sense, as the 25th anniversary of the original M3 draws near.

The special-edition car features a unique matte gray paint scheme with Fox Red and black two-tone Novillo leather inside, plus an exclusive set of 19-inch wheels. Otherwise, it's the same M3 we've grown to know and love, generating 414 horsepower from its high-revving 4.0-liter V-8 engine. The Frozen Gray Coupe will only be available with the M DCT dual-clutch transmission, however, so stick-shift lovers will have to spray their own custom matte finishes to get the look.

Production will be very short lived, ramping up to start this month and ending by the last day of July, though BMW hasn't put a hard number on how many it will build. Orders open 11:30 am Eastern on Monday, June 21. In addition to the special-edition car, buyers will get a one-day enrollment at the BMW Performance Driving School in Spartanburg, South Carolina to learn the limits of their new toy.

Pricing for the 2011 BMW Frozen Gray M3 Coupe starts at $77,600. Hit page two for the complete equipment list straight from BMW.


Equipment List: 2011 BMW Frozen Gray M3 Coupe

  • BMW Individual Frozen Gray Metallic exterior paint.
  • BMW Individual bi-color (Fox Red with Black) Novillo Leather interior.
  • M DCT Transmission
  • Competition Package
    - Electronic Damping Control, 19” light-alloy wheels, lowered suspension, sport mapping for EDC and DSC.
  • Premium Package
    - Power folding mirrors, universal garage door opener, digital compass mirror, BMW Assist with Bluetooth, Novillo Leather, Carbon Leather trim.
  • Technology Package
    - M Drive system, Comfort Access system, Navigation system, Voice Command system, Real Time Traffic Information system.
  • Heated Front Seats
  • Rear Park Distance Control
  • Enhanced Premium Sound System
  • Satellite Radio with 1-year subscription
  • iPod and USB Adaptor