For the first time in history, Audi has surpassed Mercedes-Benz in sales. The Ingolstadt-based automaker managed to move 264,100 units for the first three months of the year, versus 248,500 units sold by Mercedes-Benz.
The strong sales result was a new record for Audi, which experienced sales 25.9 percent higher in the quarter compared with the same period a year ago.
While Mercedes-Benz may continue to dominate here in the U.S., Audi has a strong lead in the Chinese market where the automaker sold 51,449 units for the first three months of the year, which was more than double the tally of Mercedes-Benz, which stood at just 24,100 units.
It looks like Audi is definitely on its way to become the world’s top luxury automaker by 2015, at which point Audi is hoping to be selling up to 1.5 million vehicles per year.
[Automotive News, sub req’d]