Video: On Top Of (And Around) The World With Leonardo DiCaprio, Tesla And TAG Heuer

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2010 TAG Heuer Tesla Roadster

2010 TAG Heuer Tesla Roadster

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It would be really easy to make fun of Leonardo DiCaprio. Heck, if nothing else, the guy was in Titanic, which, according to our extensive research, is the sole reason for the continued popularity of Riverdance. In most countries, that would be worth a death sentence or two, or at least a good tar-and-feathering.

But as often as we write off celebs for their superficial interest in green cars or muscle cars or saving the chinchillas or whatever this week's cool cause may be, we can't dismiss Leo so easily. He's been a vocal supporter of eco-friendly technology and sustainability practices for years, and he doesn't seem to be slowing down. Now, the guy is kicking off a round-the-world road trip called the Odyssey of Pioneers (sounds grand, don't it?) -- and he's doing it alongside a special-edition Tesla Roadster designed by luxury watchmaker TAG Heuer.


The all-electric badassery starts tomorrow, as 20 Tesla owners drive from Basel, Switzerland to Zurich. From there, the 2010 TAG Heuer Tesla Roadster will travel on to Monaco, Milan, Budapest, Warsaw, Moscow, Delhi, Beijing, Shanghai, Tokyo, Los Angeles, Miami, New York, London, and finally, Paris. In all, the trip will take about eight months -- presumably because the battery-electric Tesla Roadster has a range of 200 miles per charge, and a re-up takes around eight hours. Kinda puts a kink in the travel schedule.

We're taking some solace in the fact that Leo won't actually be making the trip himself: that fun will be left to a special team of drivers and sidekicks, including first driver Luke McClure and cameraman Vivien Floris. So basically, Leo flew to Basel just to unveil the special-edition Roadster, and, presumably, to receive a really nifty watch. Given the carbon emissions involved in jetting from the U.S. to Europe, that doesn't sound so eco-friendly after all. So maybe we can make fun of him.

While we ponder our way out of that conundrum, here's a video clip of the Roadster's unveiling (sans Leo, we might add), along with the official Tesla press release. Because you guys don't have anything else to do on a Friday, right?

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Tesla Motors and TAG Heuer embark on Odyssey of Pioneers world tour

Leonardo DiCaprio kicks off electric journey across three continents

March 19, 2010

BASEL, Switzerland -- Electric carmaker Tesla Motors and luxury watchmaker TAG Heuer are embarking upon the first round-the-world tour by a zero-emission GT car – an epic voyage showcasing both companies’ world-leading technologies.

Leonardo DiCaprio, a TAG Heuer spokesman and an early owner of the Tesla Roadster, kicked off the 24,000-mile/37,000-kilometer trip on March 18 in Basel, Switzerland from the TAG Heuer 150th anniversary party. The eight-month tour will include displays, owner appreciation gatherings, and VIP events in 15 cities and 150 towns on three continents. The tour will conclude with at a final event in Paris.

The Odyssey centers around the 2010 TAG Heuer Tesla Roadster – a rugged, one-of-a-kind collector's Roadster incorporating TAG Heuer avant-garde design elements, a unique interior with a prototype watch and other timepieces. About 20 Tesla Roadster owners will travel from Basel to Zurich, the first stop on the journey on Saturday afternoon.                                                                                                                         

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