One of the biggest problems is protecting exclusivity while increasing profit. Porsche is well aware of the issue and is protecting resale values by resisting discounting and limiting supply. New models such as the Cayenne have changed the face of the traditional Porsche buyer. A new less expensive V6 version will only lower the entry level into this once exclusive brand but Porsche is adamant that the label will remain desirable.
Porsche is currently one of the most profitable car companies and is determined to stay that way. Its strategy to maintain its lead and increase market share is to release an onslaught of new vehicles and facelifts.
Click more to see a time-line of the new model release dates.
911 Turbo coupe Aug
Cayman 2.7 coupe Oct
Boxster convertible upgrade Oct
911 GT3 coupe Dec
911 Targa 4/Targa 4S Dec
911 GT3 RS Early 2007
Cayenne facelift/V6 2007
911 Turbo Cabriolet Late 2007
911 Turbo S coupe 2008
911 GT2 coupe 2008
Panamera sedan 2009