A senior Nissan executive has stated that hybrids are still not a “viable economic proposition.” Dominique Thormann, Nissan North America's senior vice president for administration and finance, said "for these technologies to work, there has to be a customer benefit. Somewhere there's got to be a reason why people will go towards that technology. People don't want to pay more for a hybrid. They get a tax credit for it but they don't want to pay the price for the cost of the hybrid."

The statements come after Nissan announced its hybrid Altima sedan at the L.A. Auto Show, which is powered by a 2.5L four-cylinder petrol engine and electric motor. It was created by Nissan to comply with California’s partial zero emissions vehicle standards, reported the Associated Press.