Cadillac sales have been so slow in Europe that execs have been forced to readjust sales forecasts downwards. New targets for Cadillac’s European sales have been reduced to just 10,000 units per year in the short term with the hope that this lifts to 15,000 eventually. This is a significant step down from the initial target of 20,000 units by the end of the decade set back in 2003 when Caddy’s European distribution was handled by Dutch group Kroymans.

The news comes from GM’s Euro Chief Carl-Peter Forster who spoke with reporters from Automotive News. According to the source, Cadillac would be lucky to even reach these new targets. Sales for the first five months of the year only amounted to 1,314 units, a slight increase over last year’s result of 1,280 for the same period.

Earlier this month GM transferred distribution duties including sales, marketing and after sales services to its UK division, which already handles the Chevrolet, Vauxhall and Saab brands. They're hoping that Cadillac sales will increase with the full support of GM behind it.