Genesis New York Concept
Hyundai’s new luxury brand Genesis will offer plug-in hybrid models.
The information was confirmed to Automotive News (subscription required) by Hyundai Motor America CEO Dave Zuchowski.
The news doesn’t come as much of a surprise considering Hyundai and its sister brand Kia already offer plug-in hybrid models.
Hyundai sees hybrids as important step before arrival of fuel cells
Zuchowski explained that alternative powertrains were important for the luxury market and that plug-in hybrid technology was a good bridge between conventional powertrains and, according to him, the eventual dominance of hydrogen fuel cell vehicles. Hyundai is a strong proponent of fuel cells and already has a small fleet of fuel cell-equipped Tucsons.
Unfortunately, the Hyundai boss didn’t mention what Genesis models will come with a plug or at least offer one as an option. We do know the brand will have six cars in its lineup by the end of the decade and all of these could potentially offer a plug-in hybrid option.
The list includes the Equus-replacing G90, an updated Hyundai Genesis that will be rebranded a G80, a production version of the Genesis New York concept to be branded a G70, two SUVs and most likely a large coupe to replace the aging Hyundai Genesis Coupe.