Speaking with German magazine Stern, Piech said he regretted not acquiring the Ducati label during the 1980s when the Italian sportsbike manufacturer was on the verge of bankruptcy and added that his dream of doing so had not died yet.
"I would still like a small, valuable motorcycle manufacturer," he told reporters during a joint-interview with his cousin, Porsche supervisory board chairman, Wolfgang Porsche. "I myself drive a Ducati. 180 horses and more power per kilogram weight than a 1,001hp Bugatti."
A number of carmakers have successfully manufactured and sold motorbikes in the past – most notably BMW with its Motorrad subsidiary dating back to the 1920s as well as Honda and Suzuki, who build some of the fastest production motorbikes in the world.