The primary focus of the agreement will be for in-car entertainment systems, both audio and video-based. One of the systems the sound company makes for Audi is a $6,000 option that features motorized tweeters that recess into the dashboard when the system isn't in use.
Bang & Olufsen, while highly regarded for their skilfull recreation of accurate sound, isn't widely regarded as a leader in the high-tech electronics field. Its first, belated attempt at an MP3 player was panned by the critical press and generally regarded as a failure.
Nevertheless, it has been learning in its partnership with Audi and Aston Martin, and hopes to apply those lessons to its work with AMG.