Trademark
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Buick may be changing its logo by dropping the outside ring and putting its three shields side by side.
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GM trademarks Buick Electra in US and Canada
The Electra name dates back to the 1950s, but now it could be revived for an electric vehicle.
Stephen Edelstein -
Ford trademarked the Splash name, again
Ford's Splash was last used on a special version of the Ranger pickup truck in the 1990s.
Stephen Edelstein -
GM trademarks Cheyenne nameplate, again
General Motors has filed to trademark the Cheyenne name for the fourth time in 12 years.
Stephen Edelstein -
Is Rolls-Royce reviving another name from its past?
A British trademark application for the name Seraph hints that Rolls-Royce could revive a vehicle last seen in 2002.
Stephen Edelstein -
Toyota re-trademarks Celica nameplate
Toyota's recent trademark application for the Celica name doesn't necessarily mean the sports car will return.
Stephen Edelstein -
Ford trademarked the Thunderbird name again, according to a filing with the United States Patent and Trademark Office.
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With trademark of Hornet name, could a Dodge small hatchback or crossover be in the works?
Dodge has trademarked the Hornet name in the U.S., Canada, and Mexico, prompting speculation that a new small hatchback or crossover could be in the plans.
Stephen Edelstein -
Ford trademarks Black Diamond nameplate now that GM's done with it
General Motors used the Black Diamond name for the Cadillac CTS-V and Chevrolet Avalanche, but now Ford has filed to trademark it.
Byron Hurd -
Ford files two Bronco trademarks for "Outer Banks," "Big Bend"
Ford has filed to trademark the names "Bronco Outer Banks," "Bronco Big Bend," and "Bronco Sport."
Sean Szymkowski -
Ford files trademarks for "Badlands" and "Adrenaline" names
Ford has filed to trademark the Badlands and Adrenaline names, likely for SUV and/or pickup trim levels or packages.
Sean Szymkowski -
GM trademarks "Zora" name once again
GM trademarked the name "Zora" as the mid-engine 2020 Chevrolet Corvette Stingray reveal approaches.
Sean Szymkowski -
Acura has filed for the trademark to the Legend name in Europe, which could mean the RLX will head to Europe or a new Legend will replace the RLX.
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GMC Granite name trademarked yet again
GMC has filed to trademark the name GMC Granite with the United States Patent and Trademark Office for the fourth time in 10 years, and it could indicate that a new subcompact or full-size crossover is on the way.
Sean Szymkowski -
Aston Martin trademarks "Valen" name, but what's it for?
A new trademark has surfaced from Aston Martin for the name "Valen," but it's not entirely clear how the automaker plans to use it. The trademark was first filed with the Lebanese trademark office in October 2018, and the name was then trademarked in the United Kingdom this year. AutoGuide first...
Sean Szymkowski -
Subaru trademark application hints at hotter WRX STI for US
Could Subaru fans in the United States finally be in for a hotter WRX STI akin to Japan-only special editions? A new trademark filing suggests so. AutoGuide first discovered a Subaru trademark application on Monday for "S209." On the surface, it appears someone has stuck their spoon into a pot of...
Sean Szymkowski -
GM trademarks "Enspire" name, likely for new Buick crossover
General Motors has once again filed to trademark the "Enspire" name, which points to the possibility we'll soon see a new Buick crossover by that name. According to a GM Authority report on Sunday, the automaker received approval for the trademark on Dec. 11. It's the second time GM has filed to...
Sean Szymkowski -
Mazda trademarks the MX-6 nameplate, again
Mazda is keen to keep its classic names from falling into other's hands as the Japanese automaker has filed to renew the the trademark for the name "MX-6." The company filed the trademark with the Japanese Patent Office in October before it was published to the online archives in November...
Sean Szymkowski -
Ford may have scrapped the idea to call its so-called "baby Bronco" the Maverick or Timberline. A new trademark filing shows the Blue Oval has now moved to protect the "Puma" name. Australian publication GoAuto first discovered the trademark filing and reported last Friday it was submitted to the World Intellectual Property Office. One trademark filing is for Australia, while the other is for New Zealand. Crucially, Ford has abandoned its trademark for the Maverick name, which appeared to be a front-runner for the baby Bronco. The applications were filed in late October and early November. In...
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Land Rover Road Rover? British brand moves to trademark name
Could Land Rover have a radical new model in the works? A new trademark filing has fueled speculation that the SUV-centric brand could bring a more road-biased model to market. Autocar reported on the trademark filing Wednesday, but little else is known about what Jaguar Land Rover may do with the...
Sean Szymkowski -
Ford files trademarks for Maverick, Timberline names
Ford has big plans to expand its SUV and crossover lineup, and the Maverick and Timberline names could be in the mix. The automaker filed to trademark both names, first discovered by Car and Driver last Thursday. We know Ford has plans for a baby Bronco of sorts, and the Maverick name seems to be...
Sean Szymkowski -
With return of Supra, will new Toyota Celica come next?
Toyota's renewed interest in performance and sports cars may bring yet another gift to enthusiasts: a new Toyota Celica. The Japanese automaker filed last month to protect the "Celica" name in its roster of trademarks, according to the U.S. Patent and Trademark Office. The move to trademark the...
Sean Szymkowski -
Ferrari loses the Testarossa trademark in Germany
In a shocking decision by a German court, Ferrari has lost the rights to the "Testarossa" name in the country. A German toy maker will now use the Testarossa name and has plans for some oddball items to brand with the moniker we've long associated with the prancing horse. First reported by German...
Sean Szymkowski -
Lexus trademark reveals future LS fuel cell concept
Lexus seems to have something green planned for the near future, judging by a new trademark filed with the United States Patent and Trademark Office. Lexus has moved to protect the "LS-FC CONCEPT" name from others, for use with “automobiles and structural parts thereof.” It likely hints...
Sean Szymkowski