Trademark

GM's trademark filing for the Multistow names indicates it's working on a tailgate with storage.

The trademark could point to a production version of the Lexus Electrified Sport concept car.

The filing could indicate GMC is interested in releasing a small SUV—or it could just be to save the name.

A trademark filing with the United States Patent and Trademark office paves the way for a sporty Buick Electra GS.

Ford offered a high-powered, off-road-oriented Ranger pickup in 2020, and that could hold a clue about future Thunder models.

Buick may be changing its logo by dropping the outside ring and putting its three shields side by side.

The Electra name dates back to the 1950s, but now it could be revived for an electric vehicle.

Ford's Splash was last used on a special version of the Ranger pickup truck in the 1990s.

General Motors has filed to trademark the Cheyenne name for the fourth time in 12 years.

A British trademark application for the name Seraph hints that Rolls-Royce could revive a vehicle last seen in 2002.

Ford trademarked the Thunderbird name again, according to a filing with the United States Patent and Trademark Office.

Dodge has trademarked the Hornet name in the U.S., Canada, and Mexico, prompting speculation that a new small hatchback or crossover could be in the plans.

General Motors used the Black Diamond name for the Cadillac CTS-V and Chevrolet Avalanche, but now Ford has filed to trademark it.

Ford has filed to trademark the names "Bronco Outer Banks," "Bronco Big Bend," and "Bronco Sport."

Ford has filed to trademark the Badlands and Adrenaline names, likely for SUV and/or pickup trim levels or packages.

Acura has filed for the trademark to the Legend name in Europe, which could mean the RLX will head to Europe or a new Legend will replace the RLX.

GMC has filed to trademark the name GMC Granite with the United States Patent and Trademark Office for the fourth time in 10 years, and it could indicate that a new subcompact or full-size crossover is on the way.

A new trademark has surfaced from Aston Martin for the name "Valen," but it's not entirely clear how the automaker plans to use it. The trademark was first filed with the Lebanese trademark office in October 2018, and the name was then trademarked in the United Kingdom this year. AutoGuide first...

Could Subaru fans in the United States finally be in for a hotter WRX STI akin to Japan-only special editions? A new trademark filing suggests so. AutoGuide first discovered a Subaru trademark application on Monday for "S209." On the surface, it appears someone has stuck their spoon into a pot of...

General Motors has once again filed to trademark the "Enspire" name, which points to the possibility we'll soon see a new Buick crossover by that name. According to a GM Authority report on Sunday, the automaker received approval for the trademark on Dec. 11. It's the second time GM has filed to...