Trademark

  • Acura Legend

    The Acura Legend helped put the Japanese luxury brand on the map in the U.S. starting in 1985. Although the Legend departed us a decade later, it appears Acura may have a rebirth in mind. AutoGuide first discovered a trademark filing for the Legend name on Thursday. Acura curiously filed the trademark in Europe, not with the United States Patent and Trademark Office. That's suspect because Acura is not a brand in Western Europe. However, the brand could be trying to keep the news under the radar by starting with a European filing. Alternatively, the RLX is known as the Legend in Japan, so if...

  • 2019 GMC Yukon
    GMC Granite name trademarked yet again

    If there's any doubt GMC has intentions to build a new vehicle, the fact that General Motors has applied to trademark the "Granite" name four times is a good indicator. On April 11, GM filed for the "GMC Granite" name with the United States Patent and Trademark Office (USPTO)—for the fourth...

  • Mystery Ford Mustang teaser
    Ford files to trademark "Mustang Mach-E" name

    A new trademark filing points to a likely name for Ford's upcoming Mustang hybrid. The automaker has filed with the European Union Property Rights Office for the rights to the name "Mustang Mach-E." All Ford Mustangs first discovered the trademark fling and reported it on Tuesday. Motor Authority...

  • Aston Martin AM-RB 003 and Vanquish Vision concept
    Aston Martin trademarks "Valen" name, but what's it for?

    A new trademark has surfaced from Aston Martin for the name "Valen," but it's not entirely clear how the automaker plans to use it. The trademark was first filed with the Lebanese trademark office in October 2018, and the name was then trademarked in the United Kingdom this year. AutoGuide first...

  • 2020 Chevrolet Corvette (C8) spy shots - Image via S. Baldauf/SB-Medien
    GM trademarks "Zora" name once again

    General Motors has filed yet again to trademark the "Zora" name, which has fueled rumors the mid-engine C8 Corvette will wear the nameplate. The Drive discovered the trademark filing with the United States Patent and Trademark Office, which the automaker filed on Dec. 12. It's not the first time GM...

  • 2018 Subaru WRX STI Type RA
    Subaru trademark application hints at hotter WRX STI for US

    Could Subaru fans in the United States finally be in for a hotter WRX STI akin to Japan-only special editions? A new trademark filing suggests so. AutoGuide first discovered a Subaru trademark application on Monday for "S209." On the surface, it appears someone has stuck their spoon into a pot of...

  • Buick Enspire electric SUV concept

    General Motors has once again filed to trademark the "Enspire" name, which points to the possibility we'll soon see a new Buick crossover by that name. According to a GM Authority report on Sunday, the automaker received approval for the trademark on Dec. 11. It's the second time GM has filed to trademark the name after it first showed up in 2015. Buick also showed the Enspire concept vehicle in China this past April, which likely foreshadowed a production crossover. Per the report, such a crossover currently has an internal codename of E2UB. The GM lingo translates to a utility vehicle...

  • Mazda MX-6
    Mazda trademarks the MX-6 nameplate, again

    Mazda is keen to keep its classic names from falling into other's hands as the Japanese automaker has filed to renew the the trademark for the name "MX-6." The company filed the trademark with the Japanese Patent Office in October before it was published to the online archives in November...

  • 2020 Ford baby Bronco leaked via Off-Road.com
    Ford trademarks Puma name, potentially for baby Bronco

    Ford may have scrapped the idea to call its so-called "baby Bronco" the Maverick or Timberline. A new trademark filing shows the Blue Oval has now moved to protect the "Puma" name. Australian publication GoAuto first discovered the trademark filing and reported last Friday it was submitted to the...

  • 2018 Land Rover Range Rover
    Land Rover Road Rover? British brand moves to trademark name

    Could Land Rover have a radical new model in the works? A new trademark filing has fueled speculation that the SUV-centric brand could bring a more road-biased model to market. Autocar reported on the trademark filing Wednesday, but little else is known about what Jaguar Land Rover may do with the...

  • Ford's upcoming small off-road crossover SUV
    Ford files trademarks for Maverick, Timberline names

    Ford has big plans to expand its SUV and crossover lineup, and the Maverick and Timberline names could be in the mix. The automaker filed to trademark both names, first discovered by Car and Driver last Thursday. We know Ford has plans for a baby Bronco of sorts, and the Maverick name seems to be...

  • 2003 Toyota Celica GTS
    With return of Supra, will new Toyota Celica come next?

    Toyota's renewed interest in performance and sports cars may bring yet another gift to enthusiasts: a new Toyota Celica. The Japanese automaker filed last month to protect the "Celica" name in its roster of trademarks, according to the U.S. Patent and Trademark Office. The move to trademark the...

  • 1988 Ferrari Testarossa

    In a shocking decision by a German court, Ferrari has lost the rights to the "Testarossa" name in the country. A German toy maker will now use the Testarossa name and has plans for some oddball items to brand with the moniker we've long associated with the prancing horse. First reported by German newspaper Der Spiegel, Ferrari was sued by Autec, the German toy maker, over the rights to use the Testarossa name. Autec argued the name hadn't been officially used since the Ferrari Testarossa exited production in 1996. Ferrari, on the other hand, presented its argument to keep the name due to...

  • 2018 Lexus LS500h
    Lexus trademark reveals future LS fuel cell concept

    Lexus seems to have something green planned for the near future, judging by a new trademark filed with the United States Patent and Trademark Office. Lexus has moved to protect the "LS-FC CONCEPT" name from others, for use with “automobiles and structural parts thereof.” It likely hints...

  • 2016 Chevrolet Corvette Z06
    Is Chevrolet Prepping An Electrified Corvette?

    Torque is a fun thing, isn't it? Especially when a large amount of it can be delivered instantaneously. Car makers that offer vehicles powered by electricity know this, and electric torque has provided the world with a few fun additions in the vehicular realm. Be they fully electric or aided by the...

  • Volvo Concept Coupe, 2013 Frankfurt Auto Show
    Volvo Trademarks C40 And C60 Names

    Trademarks for the C40 and C60 names registered by Volvo hint at new coupe or convertible models from the Swedish automaker. Volvo registered the trademarks with the United States Patent and Trademark Office on November 5 for use on land motor vehicles. A trademark for C90 was registered by Volvo...

  • 2016 Chevrolet Camaro’s aerodynamic features
    Will The First 2016 Chevy Camaro Special Edition Be Called The Krypton?

    The 2016 Chevrolet Camaro hasn’t even been shown yet but there’s already talk about the first special edition model. The sixth-generation Camaro debuts this weekend, and a trademark filing made by General Motors Company [NYSE:GM] may hint at one of the car’s new special editions...

  • Buick Avenir Concept
    Buick Trademarks "Avenir" Name And Some Others

    Buick has made the move to trademark "Avenir" with the U.S. Patent and Trademark Office. That's the name affixed to the rather surprising concept vehicle that was shown at the 2015 Detroit Auto Show and hinted at a potential range-topping sedan from the brand. This is a shapely machine that could...

  • 2014 Ford F-150 SVT Raptor Special Edition

    Speculation is the name of the game here. The automakers are constantly making moves that leave the rest of the industry curious and guessing as to what's going on. Such is the case with the Ford Motor Company [NYSE:F] because the automaker just moved to trademark the name "EcoBeast". ALSO SEE: 2016 Lexus GS F Revealed Ahead Of 2015 Detroit Auto Show The folks over at Car and Driver think this could be a sign that the next F-150 Raptor will employ a mighty mill utilizing forced induction (the new performance pickup is expected to debut at the 2015 Detroit Auto Show next week). Others think it...

  • Lexus LF-LC Blue Concept
    LC 500 And LC 500h Names Trademarked, Likely Presages Production Lexus LF-LC Coupe

    Although originally intended as a concept to preview future styling themes, rave reviews for Lexus’ LF-LC concept following its reveal at the 2012 Detroit Auto Show persuaded managers to put it into production. While there have been rumors the production version of the LF-LC concept will...

  • Jaguar C-X75 concept car
    Jaguar Registers ‘EV-Type’ Trademark

    Is Jaguar working on an electrified vehicle destined to be called the EV-Type? We can’t be sure but the company has just registered the “EV-Type” trademark with the U.S. Patent and Trademark Office as well as a similar registry in Europe. The registration was filed on October 30...

  • 2015 Jeep Grand Cherokee SRT
    Future Performance Jeeps To Use ‘Trackhawk’ Name?

    Jeep still uses an SRT badge for its high-performance Grand Cherokee despite the SRT division recently returning to its roots as an in-house tuner for Dodge, but in the future we may see the vehicle—and others like it—wear a “Trackhawk” badge. Allpar has discovered that Fiat...

  • 2015 Chevrolet Corvette Z06 Convertible, 2014 New York Auto Show
    GM Trademarks 'Zora' Name, May Hint At Special Corvette

    If the name Zora means anything to you, you're probably a fan of Chevrolet's Corvette. Zora Arkus-Duntov was the guy who helped put a V-8 engine in the first-generation 'Vette, turning it from boulevard cruiser into something approximating a proper sports car--and further worked his magic on the...

  • Toyota FT-1 concept, 2014 Detroit Auto Show
    Toyota Renews Supra Trademark

    The FT-1 concept launched at last month's Detroit Auto Show gave us the clearest idea yet of what a new Toyota Supra might look like--one of the motoring world's most eagerly-anticipated sports cars. While Toyota didn't reveal it at the time, it's now pretty much confirmed that the FT-1 will--with...

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