Trademark

General Motors used the Black Diamond name for the Cadillac CTS-V and Chevrolet Avalanche, but now Ford has filed to trademark it.

Ford has filed to trademark the names "Bronco Outer Banks," "Bronco Big Bend," and "Bronco Sport."

Ford has filed to trademark the Badlands and Adrenaline names, likely for SUV and/or pickup trim levels or packages.

GM trademarked the name "Zora" as the mid-engine 2020 Chevrolet Corvette Stingray reveal approaches.

Acura has filed for the trademark to the Legend name in Europe, which could mean the RLX will head to Europe or a new Legend will replace the RLX.

A new trademark has surfaced from Aston Martin for the name "Valen," but it's not entirely clear how the automaker plans to use it. The trademark was first filed with the Lebanese trademark office in October 2018, and the name was then trademarked in the United Kingdom this year. AutoGuide first...

Could Subaru fans in the United States finally be in for a hotter WRX STI akin to Japan-only special editions? A new trademark filing suggests so. AutoGuide first discovered a Subaru trademark application on Monday for "S209." On the surface, it appears someone has stuck their spoon into a pot of...

General Motors has once again filed to trademark the "Enspire" name, which points to the possibility we'll soon see a new Buick crossover by that name. According to a GM Authority report on Sunday, the automaker received approval for the trademark on Dec. 11. It's the second time GM has filed to...

Mazda is keen to keep its classic names from falling into other's hands as the Japanese automaker has filed to renew the the trademark for the name "MX-6." The company filed the trademark with the Japanese Patent Office in October before it was published to the online archives in November...

Ford may have scrapped the idea to call its so-called "baby Bronco" the Maverick or Timberline. A new trademark filing shows the Blue Oval has now moved to protect the "Puma" name. Australian publication GoAuto first discovered the trademark filing and reported last Friday it was submitted to the...

Ford has big plans to expand its SUV and crossover lineup, and the Maverick and Timberline names could be in the mix. The automaker filed to trademark both names, first discovered by Car and Driver last Thursday. We know Ford has plans for a baby Bronco of sorts, and the Maverick name seems to be...

Toyota's renewed interest in performance and sports cars may bring yet another gift to enthusiasts: a new Toyota Celica. The Japanese automaker filed last month to protect the "Celica" name in its roster of trademarks, according to the U.S. Patent and Trademark Office. The move to trademark the...

In a shocking decision by a German court, Ferrari has lost the rights to the "Testarossa" name in the country. A German toy maker will now use the Testarossa name and has plans for some oddball items to brand with the moniker we've long associated with the prancing horse. First reported by German...

Lexus seems to have something green planned for the near future, judging by a new trademark filed with the United States Patent and Trademark Office. Lexus has moved to protect the "LS-FC CONCEPT" name from others, for use with “automobiles and structural parts thereof.” It likely hints...

Torque is a fun thing, isn't it? Especially when a large amount of it can be delivered instantaneously. Car makers that offer vehicles powered by electricity know this, and electric torque has provided the world with a few fun additions in the vehicular realm. Be they fully electric or aided by the...

The 2016 Chevrolet Camaro hasn’t even been shown yet but there’s already talk about the first special edition model. The sixth-generation Camaro debuts this weekend, and a trademark filing made by General Motors Company [NYSE:GM] may hint at one of the car’s new special editions...

Buick has made the move to trademark "Avenir" with the U.S. Patent and Trademark Office. That's the name affixed to the rather surprising concept vehicle that was shown at the 2015 Detroit Auto Show and hinted at a potential range-topping sedan from the brand. This is a shapely machine that could...

Speculation is the name of the game here. The automakers are constantly making moves that leave the rest of the industry curious and guessing as to what's going on. Such is the case with the Ford Motor Company [NYSE:F] because the automaker just moved to trademark the name "EcoBeast". ALSO SEE...

Although originally intended as a concept to preview future styling themes, rave reviews for Lexus’ LF-LC concept following its reveal at the 2012 Detroit Auto Show persuaded managers to put it into production. While there have been rumors the production version of the LF-LC concept will...

Is Jaguar working on an electrified vehicle destined to be called the EV-Type? We can’t be sure but the company has just registered the “EV-Type” trademark with the U.S. Patent and Trademark Office as well as a similar registry in Europe. The registration was filed on October 30...