Trademark

The Electra name dates back to the 1950s, but now it could be revived for an electric vehicle.

Ford's Splash was last used on a special version of the Ranger pickup truck in the 1990s.

General Motors has filed to trademark the Cheyenne name for the fourth time in 12 years.

A British trademark application for the name Seraph hints that Rolls-Royce could revive a vehicle last seen in 2002.

Toyota's recent trademark application for the Celica name doesn't necessarily mean the sports car will return.

Dodge has trademarked the Hornet name in the U.S., Canada, and Mexico, prompting speculation that a new small hatchback or crossover could be in the plans.

General Motors used the Black Diamond name for the Cadillac CTS-V and Chevrolet Avalanche, but now Ford has filed to trademark it.

Ford has filed to trademark the names "Bronco Outer Banks," "Bronco Big Bend," and "Bronco Sport."

Ford has filed to trademark the Badlands and Adrenaline names, likely for SUV and/or pickup trim levels or packages.

GM trademarked the name "Zora" as the mid-engine 2020 Chevrolet Corvette Stingray reveal approaches.

GMC has filed to trademark the name GMC Granite with the United States Patent and Trademark Office for the fourth time in 10 years, and it could indicate that a new subcompact or full-size crossover is on the way.

A new trademark has surfaced from Aston Martin for the name "Valen," but it's not entirely clear how the automaker plans to use it. The trademark was first filed with the Lebanese trademark office in October 2018, and the name was then trademarked in the United Kingdom this year. AutoGuide first...

Could Subaru fans in the United States finally be in for a hotter WRX STI akin to Japan-only special editions? A new trademark filing suggests so. AutoGuide first discovered a Subaru trademark application on Monday for "S209." On the surface, it appears someone has stuck their spoon into a pot of...

General Motors has once again filed to trademark the "Enspire" name, which points to the possibility we'll soon see a new Buick crossover by that name. According to a GM Authority report on Sunday, the automaker received approval for the trademark on Dec. 11. It's the second time GM has filed to...

Mazda is keen to keep its classic names from falling into other's hands as the Japanese automaker has filed to renew the the trademark for the name "MX-6." The company filed the trademark with the Japanese Patent Office in October before it was published to the online archives in November...

Could Land Rover have a radical new model in the works? A new trademark filing has fueled speculation that the SUV-centric brand could bring a more road-biased model to market. Autocar reported on the trademark filing Wednesday, but little else is known about what Jaguar Land Rover may do with the...

Ford has big plans to expand its SUV and crossover lineup, and the Maverick and Timberline names could be in the mix. The automaker filed to trademark both names, first discovered by Car and Driver last Thursday. We know Ford has plans for a baby Bronco of sorts, and the Maverick name seems to be...

Toyota's renewed interest in performance and sports cars may bring yet another gift to enthusiasts: a new Toyota Celica. The Japanese automaker filed last month to protect the "Celica" name in its roster of trademarks, according to the U.S. Patent and Trademark Office. The move to trademark the...

In a shocking decision by a German court, Ferrari has lost the rights to the "Testarossa" name in the country. A German toy maker will now use the Testarossa name and has plans for some oddball items to brand with the moniker we've long associated with the prancing horse. First reported by German...

Lexus seems to have something green planned for the near future, judging by a new trademark filed with the United States Patent and Trademark Office. Lexus has moved to protect the "LS-FC CONCEPT" name from others, for use with “automobiles and structural parts thereof.” It likely hints...