Trademark

  • Chevrolet Avalanche Black Diamond

    General Motors used the Black Diamond name for the Cadillac CTS-V and Chevrolet Avalanche, but now Ford has filed to trademark it.

  • 2021 Ford Bronco test mule spy shots - Image via S. Baldauf/SB-Medien
    Ford files two Bronco trademarks for "Outer Banks," "Big Bend"

    Ford has filed to trademark the names "Bronco Outer Banks," "Bronco Big Bend," and "Bronco Sport."

  • 2002 Ford Explorer Sport Trac Adrenalin concept
    Ford files trademarks for "Badlands" and "Adrenaline" names

    Ford has filed to trademark the Badlands and Adrenaline names, likely for SUV and/or pickup trim levels or packages.

  • 2020 Chevrolet Corvette (C8) spy shots - Image via S. Baldauf/SB-Medien
    GM trademarks "Zora" name once again

    GM trademarked the name "Zora" as the mid-engine 2020 Chevrolet Corvette Stingray reveal approaches.

  • Acura Legend
    Acura files trademark for Legend, suggesting beloved nameplate may return

    Acura has filed for the trademark to the Legend name in Europe, which could mean the RLX will head to Europe or a new Legend will replace the RLX.

  • 2019 GMC Yukon
    GMC Granite name trademarked yet again

    GMC has filed to trademark the name GMC Granite with the United States Patent and Trademark Office for the fourth time in 10 years, and it could indicate that a new subcompact or full-size crossover is on the way.

  • Mystery Ford Mustang teaser

    A new trademark filing points to a likely name for Ford's upcoming Mustang hybrid. The automaker has filed with the European Union Property Rights Office for the rights to the name "Mustang Mach-E." All Ford Mustangs first discovered the trademark fling and reported it on Tuesday. Motor Authority found the filing and learned that it was only filed on Monday. The filing comes after we reported in December that Ford had filed for the "Mach-E" name alone with the U.S. Patent and Trademark Office as well as the EU Intellectual Property Office. The Mach-E name has been rumored for Ford's...

  • Aston Martin AM-RB 003 and Vanquish Vision concept
    Aston Martin trademarks "Valen" name, but what's it for?

    A new trademark has surfaced from Aston Martin for the name "Valen," but it's not entirely clear how the automaker plans to use it. The trademark was first filed with the Lebanese trademark office in October 2018, and the name was then trademarked in the United Kingdom this year. AutoGuide first...

  • 2018 Subaru WRX STI Type RA
    Subaru trademark application hints at hotter WRX STI for US

    Could Subaru fans in the United States finally be in for a hotter WRX STI akin to Japan-only special editions? A new trademark filing suggests so. AutoGuide first discovered a Subaru trademark application on Monday for "S209." On the surface, it appears someone has stuck their spoon into a pot of...

  • Buick Enspire electric SUV concept
    GM trademarks "Enspire" name, likely for new Buick crossover

    General Motors has once again filed to trademark the "Enspire" name, which points to the possibility we'll soon see a new Buick crossover by that name. According to a GM Authority report on Sunday, the automaker received approval for the trademark on Dec. 11. It's the second time GM has filed to...

  • Mazda MX-6
    Mazda trademarks the MX-6 nameplate, again

    Mazda is keen to keep its classic names from falling into other's hands as the Japanese automaker has filed to renew the the trademark for the name "MX-6." The company filed the trademark with the Japanese Patent Office in October before it was published to the online archives in November...

  • 2020 Ford baby Bronco leaked via Off-Road.com
    Ford trademarks Puma name, potentially for baby Bronco

    Ford may have scrapped the idea to call its so-called "baby Bronco" the Maverick or Timberline. A new trademark filing shows the Blue Oval has now moved to protect the "Puma" name. Australian publication GoAuto first discovered the trademark filing and reported last Friday it was submitted to the...

  • 2018 Land Rover Range Rover

    Could Land Rover have a radical new model in the works? A new trademark filing has fueled speculation that the SUV-centric brand could bring a more road-biased model to market. Autocar reported on the trademark filing Wednesday, but little else is known about what Jaguar Land Rover may do with the name. Rumors first swirled over a Mercedes-Benz S-Class rivaling Road Rover last year. Autocar then reported that the Land Rover Road Rover was in development alongside a redesigned Jaguar XJ. The report described the Road Rover as a luxurious full-size vehicle with light off-road capability to etch...

  • Ford's upcoming small off-road crossover SUV
    Ford files trademarks for Maverick, Timberline names

    Ford has big plans to expand its SUV and crossover lineup, and the Maverick and Timberline names could be in the mix. The automaker filed to trademark both names, first discovered by Car and Driver last Thursday. We know Ford has plans for a baby Bronco of sorts, and the Maverick name seems to be...

  • 2003 Toyota Celica GTS
    With return of Supra, will new Toyota Celica come next?

    Toyota's renewed interest in performance and sports cars may bring yet another gift to enthusiasts: a new Toyota Celica. The Japanese automaker filed last month to protect the "Celica" name in its roster of trademarks, according to the U.S. Patent and Trademark Office. The move to trademark the...

  • 1988 Ferrari Testarossa
    Ferrari loses the Testarossa trademark in Germany

    In a shocking decision by a German court, Ferrari has lost the rights to the "Testarossa" name in the country. A German toy maker will now use the Testarossa name and has plans for some oddball items to brand with the moniker we've long associated with the prancing horse. First reported by German...

  • 2018 Lexus LS500h
    Lexus trademark reveals future LS fuel cell concept

    Lexus seems to have something green planned for the near future, judging by a new trademark filed with the United States Patent and Trademark Office. Lexus has moved to protect the "LS-FC CONCEPT" name from others, for use with “automobiles and structural parts thereof.” It likely hints...

  • 2016 Chevrolet Corvette Z06
    Is Chevrolet Prepping An Electrified Corvette?

    Torque is a fun thing, isn't it? Especially when a large amount of it can be delivered instantaneously. Car makers that offer vehicles powered by electricity know this, and electric torque has provided the world with a few fun additions in the vehicular realm. Be they fully electric or aided by the...

  • Volvo Concept Coupe, 2013 Frankfurt Auto Show

    Trademarks for the C40 and C60 names registered by Volvo hint at new coupe or convertible models from the Swedish automaker. Volvo registered the trademarks with the United States Patent and Trademark Office on November 5 for use on land motor vehicles. A trademark for C90 was registered by Volvo back in 1996, though it’s no longer live. Automakers often register trademarks for names they want to protect from being used by other firms, so the discovery of these latest trademarks shouldn’t be taken as confirmation that Volvo will actually launch cars with the C40 and C60 names...

  • 2016 Chevrolet Camaro’s aerodynamic features
    Will The First 2016 Chevy Camaro Special Edition Be Called The Krypton?

    The 2016 Chevrolet Camaro hasn’t even been shown yet but there’s already talk about the first special edition model. The sixth-generation Camaro debuts this weekend, and a trademark filing made by General Motors Company [NYSE:GM] may hint at one of the car’s new special editions...

  • Buick Avenir Concept
    Buick Trademarks "Avenir" Name And Some Others

    Buick has made the move to trademark "Avenir" with the U.S. Patent and Trademark Office. That's the name affixed to the rather surprising concept vehicle that was shown at the 2015 Detroit Auto Show and hinted at a potential range-topping sedan from the brand. This is a shapely machine that could...

  • 2014 Ford F-150 SVT Raptor Special Edition
    Ford Slaps A Trademark On The Name EcoBeast

    Speculation is the name of the game here. The automakers are constantly making moves that leave the rest of the industry curious and guessing as to what's going on. Such is the case with the Ford Motor Company [NYSE:F] because the automaker just moved to trademark the name "EcoBeast". ALSO SEE...

  • Lexus LF-LC Blue Concept
    LC 500 And LC 500h Names Trademarked, Likely Presages Production Lexus LF-LC Coupe

    Although originally intended as a concept to preview future styling themes, rave reviews for Lexus’ LF-LC concept following its reveal at the 2012 Detroit Auto Show persuaded managers to put it into production. While there have been rumors the production version of the LF-LC concept will...

  • Jaguar C-X75 concept car
    Jaguar Registers ‘EV-Type’ Trademark

    Is Jaguar working on an electrified vehicle destined to be called the EV-Type? We can’t be sure but the company has just registered the “EV-Type” trademark with the U.S. Patent and Trademark Office as well as a similar registry in Europe. The registration was filed on October 30...

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