Trademark
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Recent trademark filings in Germany indicate a new naming scheme and a wide-ranging future lineup.
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GM trademarks Multistow tailgate
GM's trademark filing for the Multistow names indicates it's working on a tailgate with storage.
Stephen Edelstein -
Lexus LFR name trademarked in Europe
The trademark could point to a production version of the Lexus Electrified Sport concept car.
Stephen Edelstein -
GM trademarks GMC Granite name for fifth time
The filing could indicate GMC is interested in releasing a small SUV—or it could just be to save the name.
Stephen Edelstein -
Buick Electra GS nameplate trademarked
A trademark filing with the United States Patent and Trademark office paves the way for a sporty Buick Electra GS.
Stephen Edelstein -
Ford F-150 Thunder, Maverick Thunder, Ranger Thunder trademarked
Ford offered a high-powered, off-road-oriented Ranger pickup in 2020, and that could hold a clue about future Thunder models.
Stephen Edelstein -
It looks like the Chevy Corvette Grand Sport will be back, but could it be a hybrid this time?
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Buick trademarks new logo
Buick may be changing its logo by dropping the outside ring and putting its three shields side by side.
Stephen Edelstein -
GM trademarks Buick Electra in US and Canada
The Electra name dates back to the 1950s, but now it could be revived for an electric vehicle.
Stephen Edelstein -
Ford trademarked the Splash name, again
Ford's Splash was last used on a special version of the Ranger pickup truck in the 1990s.
Stephen Edelstein -
GM trademarks Cheyenne nameplate, again
General Motors has filed to trademark the Cheyenne name for the fourth time in 12 years.
Stephen Edelstein -
Is Rolls-Royce reviving another name from its past?
A British trademark application for the name Seraph hints that Rolls-Royce could revive a vehicle last seen in 2002.
Stephen Edelstein -
Toyota's recent trademark application for the Celica name doesn't necessarily mean the sports car will return.
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Ford renews Thunderbird trademark
Ford trademarked the Thunderbird name again, according to a filing with the United States Patent and Trademark Office.
Stephen Edelstein -
With trademark of Hornet name, could a Dodge small hatchback or crossover be in the works?
Dodge has trademarked the Hornet name in the U.S., Canada, and Mexico, prompting speculation that a new small hatchback or crossover could be in the plans.
Stephen Edelstein -
Ford trademarks Black Diamond nameplate now that GM's done with it
General Motors used the Black Diamond name for the Cadillac CTS-V and Chevrolet Avalanche, but now Ford has filed to trademark it.
Byron Hurd -
Ford files two Bronco trademarks for "Outer Banks," "Big Bend"
Ford has filed to trademark the names "Bronco Outer Banks," "Bronco Big Bend," and "Bronco Sport."
Sean Szymkowski -
Ford files trademarks for "Badlands" and "Adrenaline" names
Ford has filed to trademark the Badlands and Adrenaline names, likely for SUV and/or pickup trim levels or packages.
Sean Szymkowski -
GM trademarked the name "Zora" as the mid-engine 2020 Chevrolet Corvette Stingray reveal approaches.
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Acura files trademark for Legend, suggesting beloved nameplate may return
Acura has filed for the trademark to the Legend name in Europe, which could mean the RLX will head to Europe or a new Legend will replace the RLX.
Sean Szymkowski -
GMC Granite name trademarked yet again
GMC has filed to trademark the name GMC Granite with the United States Patent and Trademark Office for the fourth time in 10 years, and it could indicate that a new subcompact or full-size crossover is on the way.
Sean Szymkowski -
Aston Martin trademarks "Valen" name, but what's it for?
A new trademark has surfaced from Aston Martin for the name "Valen," but it's not entirely clear how the automaker plans to use it. The trademark was first filed with the Lebanese trademark office in October 2018, and the name was then trademarked in the United Kingdom this year. AutoGuide first...
Sean Szymkowski -
Subaru trademark application hints at hotter WRX STI for US
Could Subaru fans in the United States finally be in for a hotter WRX STI akin to Japan-only special editions? A new trademark filing suggests so. AutoGuide first discovered a Subaru trademark application on Monday for "S209." On the surface, it appears someone has stuck their spoon into a pot of...
Sean Szymkowski -
GM trademarks "Enspire" name, likely for new Buick crossover
General Motors has once again filed to trademark the "Enspire" name, which points to the possibility we'll soon see a new Buick crossover by that name. According to a GM Authority report on Sunday, the automaker received approval for the trademark on Dec. 11. It's the second time GM has filed to...
Sean Szymkowski