Trademark
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Will the jump-started VW brand really bring out a new Aristocrat, or is just protecting IP?
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Nighthawk nameplate trademarked by Stellantis
Nighthawk would fit in with Trailhawk and Trackhawk in the Jeep lineup.
Stephen Edelstein -
Ford Lightstream name trademarked
It's unclear what the Lightstream name could be applied to, or if it will be used at all.
Stephen Edelstein -
Halcyon concept car name trademarked by Stellantis
A trademark for the name Halycon indicates Stellantis could introduce an EV concept car in the U.S. soon.
Stephen Edelstein -
Honda Prelude trademark renewed
The Prelude name is still recognized by enthusiasts, but there's no indication Honda is developing a car to go with the trademark filing.
Stephen Edelstein -
Ford F-150 Lobo and Maverick Lobo name trademarked
Ford's full-size F-150 and compact Maverick pickup trucks might be getting Lobo variants, but it's unclear what shape they'll take.
Stephen Edelstein -
A recent trademark application may hint at the name of a high-performance F-150 Lightning electric truck.
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BMW trademarks new electric lineup
Recent trademark filings in Germany indicate a new naming scheme and a wide-ranging future lineup.
Stephen Edelstein -
GM trademarks Multistow tailgate
GM's trademark filing for the Multistow names indicates it's working on a tailgate with storage.
Stephen Edelstein -
Lexus LFR name trademarked in Europe
The trademark could point to a production version of the Lexus Electrified Sport concept car.
Stephen Edelstein -
GM trademarks GMC Granite name for fifth time
The filing could indicate GMC is interested in releasing a small SUV—or it could just be to save the name.
Stephen Edelstein -
Buick Electra GS nameplate trademarked
A trademark filing with the United States Patent and Trademark office paves the way for a sporty Buick Electra GS.
Stephen Edelstein -
Ford offered a high-powered, off-road-oriented Ranger pickup in 2020, and that could hold a clue about future Thunder models.
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GM trademarks Chevrolet Corvette Grand Sport, again
It looks like the Chevy Corvette Grand Sport will be back, but could it be a hybrid this time?
Stephen Edelstein -
Buick trademarks new logo
Buick may be changing its logo by dropping the outside ring and putting its three shields side by side.
Stephen Edelstein -
GM trademarks Buick Electra in US and Canada
The Electra name dates back to the 1950s, but now it could be revived for an electric vehicle.
Stephen Edelstein -
Ford trademarked the Splash name, again
Ford's Splash was last used on a special version of the Ranger pickup truck in the 1990s.
Stephen Edelstein -
GM trademarks Cheyenne nameplate, again
General Motors has filed to trademark the Cheyenne name for the fourth time in 12 years.
Stephen Edelstein -
A British trademark application for the name Seraph hints that Rolls-Royce could revive a vehicle last seen in 2002.
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Toyota re-trademarks Celica nameplate
Toyota's recent trademark application for the Celica name doesn't necessarily mean the sports car will return.
Stephen Edelstein -
Ford renews Thunderbird trademark
Ford trademarked the Thunderbird name again, according to a filing with the United States Patent and Trademark Office.
Stephen Edelstein -
With trademark of Hornet name, could a Dodge small hatchback or crossover be in the works?
Dodge has trademarked the Hornet name in the U.S., Canada, and Mexico, prompting speculation that a new small hatchback or crossover could be in the plans.
Stephen Edelstein -
Ford trademarks Black Diamond nameplate now that GM's done with it
General Motors used the Black Diamond name for the Cadillac CTS-V and Chevrolet Avalanche, but now Ford has filed to trademark it.
Byron Hurd -
Ford files two Bronco trademarks for "Outer Banks," "Big Bend"
Ford has filed to trademark the names "Bronco Outer Banks," "Bronco Big Bend," and "Bronco Sport."
Sean Szymkowski