Trademark

  • 2021 Ford Bronco test mule spy shots - Image via S. Baldauf/SB-Medien

    Ford has filed to trademark the names "Bronco Outer Banks," "Bronco Big Bend," and "Bronco Sport."

  • 2002 Ford Explorer Sport Trac Adrenalin concept
    Ford files trademarks for "Badlands" and "Adrenaline" names

    Ford has filed to trademark the Badlands and Adrenaline names, likely for SUV and/or pickup trim levels or packages.

  • 2020 Chevrolet Corvette (C8) spy shots - Image via S. Baldauf/SB-Medien
    GM trademarks "Zora" name once again

    GM trademarked the name "Zora" as the mid-engine 2020 Chevrolet Corvette Stingray reveal approaches.

  • Acura Legend
    Acura files trademark for Legend, suggesting beloved nameplate may return

    Acura has filed for the trademark to the Legend name in Europe, which could mean the RLX will head to Europe or a new Legend will replace the RLX.

  • 2019 GMC Yukon
    GMC Granite name trademarked yet again

    GMC has filed to trademark the name GMC Granite with the United States Patent and Trademark Office for the fourth time in 10 years, and it could indicate that a new subcompact or full-size crossover is on the way.

  • Mystery Ford Mustang teaser
    Ford files to trademark "Mustang Mach-E" name

    A new trademark filing points to a likely name for Ford's upcoming Mustang hybrid. The automaker has filed with the European Union Property Rights Office for the rights to the name "Mustang Mach-E." All Ford Mustangs first discovered the trademark fling and reported it on Tuesday. Motor Authority...

  • Aston Martin AM-RB 003 and Vanquish Vision concept

    A new trademark has surfaced from Aston Martin for the name "Valen," but it's not entirely clear how the automaker plans to use it. The trademark was first filed with the Lebanese trademark office in October 2018, and the name was then trademarked in the United Kingdom this year. AutoGuide first discovered and reported on the trademark filing last Friday, Aston Martin's trademark filing adds another choice for the rumored names for Aston Martin's mid-engine supercar family. Valen is the Latin word for strong. We know the Valkyrie will enter production with the current name, but the British...

  • 2018 Subaru WRX STI Type RA
    Subaru trademark application hints at hotter WRX STI for US

    Could Subaru fans in the United States finally be in for a hotter WRX STI akin to Japan-only special editions? A new trademark filing suggests so. AutoGuide first discovered a Subaru trademark application on Monday for "S209." On the surface, it appears someone has stuck their spoon into a pot of...

  • Buick Enspire electric SUV concept
    GM trademarks "Enspire" name, likely for new Buick crossover

    General Motors has once again filed to trademark the "Enspire" name, which points to the possibility we'll soon see a new Buick crossover by that name. According to a GM Authority report on Sunday, the automaker received approval for the trademark on Dec. 11. It's the second time GM has filed to...

  • Mazda MX-6
    Mazda trademarks the MX-6 nameplate, again

    Mazda is keen to keep its classic names from falling into other's hands as the Japanese automaker has filed to renew the the trademark for the name "MX-6." The company filed the trademark with the Japanese Patent Office in October before it was published to the online archives in November...

  • 2020 Ford baby Bronco leaked via Off-Road.com
    Ford trademarks Puma name, potentially for baby Bronco

    Ford may have scrapped the idea to call its so-called "baby Bronco" the Maverick or Timberline. A new trademark filing shows the Blue Oval has now moved to protect the "Puma" name. Australian publication GoAuto first discovered the trademark filing and reported last Friday it was submitted to the...

  • 2018 Land Rover Range Rover
    Land Rover Road Rover? British brand moves to trademark name

    Could Land Rover have a radical new model in the works? A new trademark filing has fueled speculation that the SUV-centric brand could bring a more road-biased model to market. Autocar reported on the trademark filing Wednesday, but little else is known about what Jaguar Land Rover may do with the...

  • Ford's upcoming small off-road crossover SUV

    Ford has big plans to expand its SUV and crossover lineup, and the Maverick and Timberline names could be in the mix. The automaker filed to trademark both names, first discovered by Car and Driver last Thursday. We know Ford has plans for a baby Bronco of sorts, and the Maverick name seems to be the better fit of the two trademarked nameplates. The automaker announced and teased the vehicle, a small off-road-oriented SUV, in March but did not provide any specifics. Ford first introduced the Maverick name in 1970 as compact car. It continued through 1977, and was then reused outside of North...

  • 2003 Toyota Celica GTS
    With return of Supra, will new Toyota Celica come next?

    Toyota's renewed interest in performance and sports cars may bring yet another gift to enthusiasts: a new Toyota Celica. The Japanese automaker filed last month to protect the "Celica" name in its roster of trademarks, according to the U.S. Patent and Trademark Office. The move to trademark the...

  • 1988 Ferrari Testarossa
    Ferrari loses the Testarossa trademark in Germany

    In a shocking decision by a German court, Ferrari has lost the rights to the "Testarossa" name in the country. A German toy maker will now use the Testarossa name and has plans for some oddball items to brand with the moniker we've long associated with the prancing horse. First reported by German...

  • 2018 Lexus LS500h
    Lexus trademark reveals future LS fuel cell concept

    Lexus seems to have something green planned for the near future, judging by a new trademark filed with the United States Patent and Trademark Office. Lexus has moved to protect the "LS-FC CONCEPT" name from others, for use with “automobiles and structural parts thereof.” It likely hints...

  • 2016 Chevrolet Corvette Z06
    Is Chevrolet Prepping An Electrified Corvette?

    Torque is a fun thing, isn't it? Especially when a large amount of it can be delivered instantaneously. Car makers that offer vehicles powered by electricity know this, and electric torque has provided the world with a few fun additions in the vehicular realm. Be they fully electric or aided by the...

  • Volvo Concept Coupe, 2013 Frankfurt Auto Show
    Volvo Trademarks C40 And C60 Names

    Trademarks for the C40 and C60 names registered by Volvo hint at new coupe or convertible models from the Swedish automaker. Volvo registered the trademarks with the United States Patent and Trademark Office on November 5 for use on land motor vehicles. A trademark for C90 was registered by Volvo...

  • 2016 Chevrolet Camaro’s aerodynamic features

    The 2016 Chevrolet Camaro hasn’t even been shown yet but there’s already talk about the first special edition model. The sixth-generation Camaro debuts this weekend, and a trademark filing made by General Motors Company [NYSE:GM] may hint at one of the car’s new special editions. The trademark filing, which was first spotted on the U.S. Patent and Trademark Office website by GM Authority, is for “Camaro Krypton”. The filing specifies that the trademarks will be used in association with motor land vehicles, namely, automobiles. ALSO SEE: 2016 Dodge Viper ACR...

  • Buick Avenir Concept
    Buick Trademarks "Avenir" Name And Some Others

    Buick has made the move to trademark "Avenir" with the U.S. Patent and Trademark Office. That's the name affixed to the rather surprising concept vehicle that was shown at the 2015 Detroit Auto Show and hinted at a potential range-topping sedan from the brand. This is a shapely machine that could...

  • 2014 Ford F-150 SVT Raptor Special Edition
    Ford Slaps A Trademark On The Name EcoBeast

    Speculation is the name of the game here. The automakers are constantly making moves that leave the rest of the industry curious and guessing as to what's going on. Such is the case with the Ford Motor Company [NYSE:F] because the automaker just moved to trademark the name "EcoBeast". ALSO SEE...

  • Lexus LF-LC Blue Concept
    LC 500 And LC 500h Names Trademarked, Likely Presages Production Lexus LF-LC Coupe

    Although originally intended as a concept to preview future styling themes, rave reviews for Lexus’ LF-LC concept following its reveal at the 2012 Detroit Auto Show persuaded managers to put it into production. While there have been rumors the production version of the LF-LC concept will...

  • Jaguar C-X75 concept car
    Jaguar Registers ‘EV-Type’ Trademark

    Is Jaguar working on an electrified vehicle destined to be called the EV-Type? We can’t be sure but the company has just registered the “EV-Type” trademark with the U.S. Patent and Trademark Office as well as a similar registry in Europe. The registration was filed on October 30...

  • 2015 Jeep Grand Cherokee SRT
    Future Performance Jeeps To Use ‘Trackhawk’ Name?

    Jeep still uses an SRT badge for its high-performance Grand Cherokee despite the SRT division recently returning to its roots as an in-house tuner for Dodge, but in the future we may see the vehicle—and others like it—wear a “Trackhawk” badge. Allpar has discovered that Fiat...

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