Cannes Film Festival
One of the heirs to the Fiat fortune has auctioned of his eye-catching Ferrari [NYSE:RACE] 458 Italia in order to raise more than $1 million for AIDS research. Rosso Corsa is the unofficial color of Ferrari (and the official racing color of Italy), but none of it was applied to Elkann's rather avant-garde 458 Italia. Instead, Eklann had the performance car hand-painted in a camouflage style, a look that is repeated with custom leather inside the vehicle and high temperature resistant paint in the engine bay. It makes for a striking, if rather polarizing, custom Ferrari. ALSO SEE: 2017 Nissan...
Dartz shows up at Cannes Film Festival with world’s most expensive vodka and caviar
Dartz, the Latvian firm responsible for the over-the-top Prombron line of SUVs, has taken a lot of flak in the past for its egotistical vehicles that at one point even came with whale penis trim on the seats, but the company is always quick to support a good cause, as demonstrated this week at the...Viknesh Vijayenthiran
Mercedes Auctions S63 AMG Coupe For Charity At Cannes Film Fest
The annual Cannes Film Festival isn't just a place to screen the latest movies and rub shoulders with the stars, but a fabulous opportunity for advertising your latest wares. Mercedes-Benz is doing just that this year, but is doing so for charity—by auctioning an S63 AMG Coupe for the benefit...Antony Ingram
Lexus Airs First Of Arty New Film Series In Cannes: Video
Lexus wants new car shoppers to see the brand as representing sophistication and a design-centric philosophy, and recently launched a new campaign to help get the message across. As part of the campaign, the Japanese automaker launched a new lifestyle magazine and announced it would be sponsoring...Viknesh Vijayenthiran
Mercedes Bringing Golden Fleet To 2012 Cannes Film Festival
Last year it was Maybach donning its cars with diamonds but at this year’s Cannes Film Festival Mercedes-Benz will be just a tad more modest by going in gold instead. The automaker is celebrating the awarding of the 65th Palme d'Or (Golden Palm) by shuttling guests, most of whom are likely to...Viknesh Vijayenthiran
Maybach And de Grisogono Unveil Diamond Studded 62S
Before you start questioning who on earth would want to buy a diamond studded Maybach 62S, recall rapper Birdman recently spent a cool $8 million on the one-off Maybach Exelero coupe so there’s certainly a market out there for people with simply too much money on their hands. Nevertheless, it...Viknesh Vijayenthiran
Celebrities and expensive cars go hand in hand. Throw in an artsy film festival and you’ve got a Mecca for all things luxury, including diamond-studded Maybachs as we’ve already seen, and now one of the rarest cars built in recent times, the highly impractical Mercedes-McLaren SLR Stirling Moss, which was spotted at the recent Cannes Film Festival with none other than musician Kanye West behind the wheel. With only 75 examples of the SLR Stirling Moss ever built, rolling up in one at an event in Cannes was certainly one way to make an entrance for Kanye. The original price of the...