BMW, through its New York-based investment arm BMW i Ventures, has invested in ride-sharing service Scoop.

Scoop is a relative new player in the world of ride-sharing, having only launched in August 2015, and right now the service is only focused on carpooling in a handful of cities.

It partners with major employers, office parks, and local governments to offer staff an easy way to carpool. Some of those employers include tech giants such as Cisco, Microsoft and even Tesla Motors [NSDQ:TSLA].

Investment could lead to Uber-style on-demand ride-sharing

The Scoop service relies on an app that automatically connects co-workers and neighbors who live in the same neighborhood and travel to the same work area. Commuters select each trip one way at a time and choose whether to ride or drive. Scoop’s algorithm matches them to a carpool with neighbors and co-workers for the most efficient commute.

While Scoop is currently focused on carpooling, the technology behind it could potentially be expanded for on-demand ride-sharing. Recall, BMW’s car-sharing service DriveNow was recently rebranded ReachNow in preparation for a time when the service will also offer on-demand ride-sharing.

Of course, BMW is not alone in its desire to offer on-demand ride-sharing. On Tuesday Toyota and Volkswagen announced they had invested in respective ride-sharing businesses Uber and Gett, and General Motors Company [NYSE:GM] previously announced it invested in the ride-sharing business Lyft. Tech giants Apple and Google are also getting in on the action with their respective investments in Didi Chuxing and Waze Rider.


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