The food will be spectacular. The views be breathtaking. The staff, alarmingly accommodating.
In short, the new Bentley Lodge Kitzbühel will be better than sleeping in any car.
Robert Engstler, Regional Director Europe at Bentley Motors, promises guests will experience unparalleled access to "bespoke experiences such as fishing, hunting, horseback riding, skiing, tennis, golf and spa treatments," at the resort tucked up in the Austrian mountains.
The interior of the chalet is furnished with the same materials and elegant design found inside the company's famous cars, and will it certainly be used for press and corporate functions. It's currently open to civilians for booking.
From an enthusiast standpoint, one of the most attractive amenities will be the presence of the the latest hardware from Bentley, which guests will be able to use to tour the local twisties. But even if you can't tell a gas pedal from a gastropub, the setting alone should make Bentley Lodge Kitzbühel a spectacular destination.
Just try not to roll up in a crappy rental.