The McLaren lineup is an ever-changing, constantly growing thing—a remarkable feat for a car company that’s only a few years old. With the new 625C, McLaren ventures into new territory: building a car specifically for one market.

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Based on the Asian market’s preferences, McLaren has determined a few key changes are necessary to meet drivers’ needs and desires. Among them are greater comfort and easier accessibility. To that end, the 625C takes the 650S’s looks and tweaks the setup.

The changes include a revised ProActive Chassis Control setup, new suspension hardware, revised driving dynamics, and improved ride quality. New dampers and a softer rear spring rate are the key changes to setup.

Powered by the same 3.8-liter twin-turbo engine, but rated at 616 horsepower like the original 12C, the 625C is a unique offering, combining some of the 650S’s technical upgrades as well. Performance is still remarkable: 3.1 seconds to 62 mph, 8.8 seconds to 124 mph, and a top speed of 207 mph.

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According to McLaren, the C in the name stands for “club,” which translates to “a more accessible and less extreme model in terms of character.”

McLaren has already seen plenty of sales in Asia, with the market accounting for 20 percent of its volume in 2013, a figure expected to grow to more than 33 percent in 2014.

Hong Kong will be the first market to get the 625C, in both coupe and convertible form at launch.

McLaren 625C for Asian market

McLaren 625C for Asian market