Rolls-Royce Bespoke will unveil its latest customized creation at the 2014 Beijing Auto Show. The British luxury automaker's specialty division is known for building custom versions of the company's already-exclusive products, and this latest debut will certainly stand out.

Like previous Bespoke show cars, the Rolls-Royce Pinnacle Travel Phantom is meant to demonstrate Rolls-Royce's ability to build cars tailored to specific customer tastes. To that end, it features a unique color palette and interior trim to help its stand out from "ordinary" Phantom models.

This Phantom sedan's custom touches were inspired by the Chinese love of travel, according to Rolls. The exterior color scheme consists of Madeira Red and Silver Sand, accented by a Madeira Red coach line with the image of a streamlined train traveling at speed. Customers will also be able to order Infinity Black/Silver Haze or Melanite/Palladium color combinations.

The interior is done in Morello Red (right down to the lamb's-wool floor mats) and Seashell leather, with Smoke Grey designs stitched into the seats and the individual fabric cushions offered to rear-seat passengers.

However, Rolls appears most proud of the car's woodwork, which it calls the "most complex and intricate marquetry ever seen inside a Rolls-Royce." The Pinnacle Travel Phantom has 230 individual pieces of wood trim, which are laser cut and hand-assembled by individual craftspeople. Continuing the theme of the exterior, the wood trim features a dramatic image of a speeding train, which begins on the glove-box fascia and flows back to the rear picnic tables.

Of course, this kind of craftsmanship isn't unusual for Rolls-Royce bespoke, which has already built the diamond-studded Celestial Phantom, plus cars like the Chicane Phantom Coupe and Waterspeed Drophead Coupe, so it's reveal will be a highlight of the upcoming Chinese show. For more 2014 Beijing Auto Show coverage, check out our dedicated hub.


Follow Motor Authority on Facebook, Twitter, and Google+.