Volvo Concept Coupe, 2013 Frankfurt Auto Show
Volvo’s aging C70 convertible finally bows out of the market once the 2013 model year has run its course, but a successor is planned, according to some senior sources at the Swedish automaker. And just as the original was offered both as a coupe and a convertible, the same could be true for the next generation of the car.
The information was first reported by Drive, based on comments made by Volvo CEO Hakan Samuelsson as well as the automaker’s vice president in charge of product strategy, Lex Kerssemakers.
Samuelsson said Volvo will look at launching a new coupe and convertible when the automaker is ready, meaning once volume models like the XC90, XC70, XC60, S80 and S60 are replaced. Kerssemakers backed up these comments and added the possibility of the recent Concept Coupe forming the basis of the new two-door Volvos.
"We had a C70 and that definitely had a great exposure on our brand," Kerssemakers said. "The coupe concept car, we can put that into production and it will have an exposure on the brand.”
A new C70 styled like the Concept Coupe could prove a worthy competitor to cars like the Audi A5 and new BMW 4-Series. While it sounds like it may still be several years away, a car more closely resembling the Concept Coupe may still be launched, with limited production outsourced to a coachbuilder like Bertone or Pininfarinia. As some readers may recall, the latter was involved with production of the current C70 up until a few of years ago.