Cadillac’s Chinese dealer network now includes some 150 stores, which is roughly twice as many as the brand had in early 2012. Over the next two years, Cadillac hopes to add another 100 dealers, with a goal of growing Cadillac sales in China from 30,000 units in 2012 to 100,000 units per year by 2015.
Achieving this number will take more than growing its dealer network, so Cadillac will soon begin building more vehicles in China for the Chinese market. The first of these is slated to be the new XTS sedan, which will be offered with a turbocharged 2.0-liter powertrain unavailable in the United States.
The XTS’ other high-tech features, such as its Magnetic Ride Control suspension, CUE infotainment system and available suite of safety systems will also carry over to the Chinese market.
Though the move will certainly impact production of Cadillac XTS sedans in Oshawa, Ontario, Cadillac’s global vice president, Bob Ferguson, sees the additional global sales driving demand for all markets, including North America.
As Ferguson puts it, “We’re poised to move to the next level. Growth in the Chinese market is essential to any top-level luxury auto brand, and it boosts our brand and our business everywhere including in the U.S.”